Graeme Chard
Senior Vice President of Product Marketing
Professional Overview
Graeme Chard is a seasoned marketing executive with over 20 years of experience driving product strategy and go-to-market initiatives for leading technology companies. As the Senior Vice President of Product Marketing at Sitecore, he is responsible for defining the product vision, positioning, and messaging to support the company's growth and market leadership.
Experience Summary
Current Role
In his current role as Senior Vice President of Product Marketing at Sitecore, Graeme is a key member of the executive team, responsible for aligning the company's product roadmap with the evolving needs of its global customer base. He leads a team of product marketing professionals to develop and execute strategic campaigns that enhance brand awareness, drive demand, and support sales enablement. Under his leadership, Sitecore has strengthened its position as a leading provider of digital experience management solutions, consistently delivering innovative products that empower enterprises to create personalized, engaging customer experiences.
Career Progression
Prior to his current role, Graeme held various leadership positions in the marketing and sales functions of prominent technology companies. As the Vice President of Product Strategy & GTM at Sitecore, he was instrumental in transitioning the company's product portfolio to a cloud-based, subscription model, resulting in significant revenue growth and customer acquisition. As the Head of Marketing at Boxever, he led the development and execution of the company's go-to-market strategy, contributing to its successful acquisition by Sitecore. Earlier in his career, Graeme held senior sales and pre-sales roles at Oracle, Tealium, Sailthru, Adobe, and other industry-leading organizations, where he developed a deep understanding of the evolving needs of enterprise customers and the competitive landscape.
Academic Background
Graeme holds a Bachelor of Science degree in Computer Science from the University of Dublin, Trinity College, where he graduated with honors. His academic achievements and technical expertise have been instrumental in his ability to bridge the gap between product development and marketing, enabling him to effectively communicate the value of Sitecore's solutions to its target audience.
Areas of Expertise
- Product marketing and positioning
- Go-to-market strategy development and execution
- Customer acquisition and retention
- Sales enablement and channel management
- Digital marketing and demand generation
- Enterprise software solution consulting
Professional Impact
Throughout his career, Graeme has been recognized for his ability to drive measurable business impact. At Sitecore, he has led the successful launch of several award-winning products, including the company's flagship digital experience platform and personalization suite. His strategic initiatives have contributed to Sitecore's rapid growth, with the company consistently ranking among the top providers in the digital experience management market.
Conclusion
With his extensive experience, deep industry knowledge, and proven track record of success, Graeme Chard is a valuable asset to the Sitecore team. As the Senior Vice President of Product Marketing, he is well-positioned to continue driving the company's growth and solidifying its position as a leader in the digital experience management space.