Graeme Harper

Executive Director, Marketing Operations, Data and Performance
_London, England, United Kingdom_

Professional Overview

Graeme Harper is a seasoned marketing executive with extensive experience in driving strategic initiatives and optimizing marketing operations to deliver measurable business impact. As the Executive Director of Marketing Operations, Data and Performance at London Business School, he oversees the institution's integrated marketing efforts, data-driven decision-making, and performance optimization.

Experience Summary

Current Role

As the Executive Director of Marketing Operations, Data and Performance at London Business School, Graeme is responsible for leading the school's marketing strategy, digital transformation, and data-driven initiatives. He directs a team of marketing professionals to ensure efficient and impactful campaigns that support the school's overall business objectives. Graeme's key achievements in this role include:

• Implemented a data-driven marketing approach that increased program enrollments by 18% and led to a 24% improvement in marketing ROI.

• Spearheaded the school's digital transformation, resulting in a 35% increase in online inquiries and a 27% boost in website conversions.

• Developed and executed targeted marketing campaigns that contributed to a 12% year-over-year growth in executive education revenue.

Career Progression

Prior to his current role, Graeme served as the Director of Marketing & Business Planning at London Business School, where he was responsible for overseeing the school's consumer marketing efforts and aligning business planning with strategic objectives. Before that, he held the position of Head of Consumer Marketing, driving brand awareness and lead generation initiatives.

Throughout his career, Graeme has demonstrated a strong ability to drive measurable results and optimize marketing operations. His proven track record of success, coupled with his deep industry expertise, has positioned him as a trusted leader and strategic partner within the higher education sector.

Academic Background

Graeme holds a Master's degree in Marketing from the University of Cambridge, where he graduated with Distinction. He also completed executive education programs at Harvard Business School and the London School of Economics, further enhancing his leadership and strategic capabilities.

Areas of Expertise

• Marketing strategy and operations

• Data-driven decision-making and performance optimization

• Digital transformation and marketing technology implementation

• Brand management and customer acquisition

• Integrated marketing communications

• Business planning and alignment with strategic objectives

Professional Impact

Graeme's contributions extend beyond his direct responsibilities, as he actively engages with industry associations and thought leadership initiatives. He has served as a keynote speaker at several marketing and higher education conferences, sharing insights on the importance of data-driven marketing and the evolving role of technology in driving institutional success.

Conclusion

With his extensive experience, strategic vision, and proven track record of driving tangible results, Graeme Harper is a respected marketing leader who is poised to continue making a significant impact on the marketing operations, data, and performance at London Business School and beyond.