Professional Summary
Professional Overview
Graham Smalley is an experienced marketing executive with a proven track record of driving strategic initiatives and delivering measurable results. As the Senior Vice President of Trade Marketing at NBCUniversal Media, LLC, he leverages his deep industry expertise and collaborative leadership style to enhance the company's trade marketing efforts and strengthen relationships with key partners.
Experience Summary
Current Role
In his current role as SVP of Trade Marketing at NBCUniversal, Graham is responsible for developing and executing comprehensive trade marketing strategies that support the company's diverse portfolio of media assets. He oversees a team of talented professionals and collaborates closely with cross-functional stakeholders to ensure effective communication, brand visibility, and mutual value creation with industry partners.
Career Progression
Prior to his current position, Graham served as the SVP of Trade Marketing at NBCUniversal from 2018 to 2020, where he led the integration of trade marketing efforts across the company's Lifestyle and Hispanic properties. He also held the role of VP of Portfolio Sales Marketing at NBCUniversal, during which he spearheaded innovative marketing initiatives that drove increased revenue and enhanced the company's brand positioning.
Earlier in his career, Graham gained valuable experience in marketing and insights roles at organizations such as American Express and the National Football League. He began his career at NBC Universal, where he progressed through various roles in the company's marketing and Page program, honing his skills and gaining a deep understanding of the media industry.
Academic Background
Graham holds a bachelor's degree from a prestigious university, where he specialized in marketing and communications. His academic achievements and leadership roles during his undergraduate studies laid the foundation for his successful career in the media and entertainment industry.
Areas of Expertise
- Strategic trade marketing and partner engagement
- Brand positioning and portfolio management
- Integrated marketing campaign development and execution
- Data-driven insights and analytics
- Collaborative leadership and cross-functional collaboration
Professional Impact
Throughout his career, Graham has demonstrated his ability to drive positive change and deliver measurable results. He has spearheaded innovative trade marketing initiatives that have enhanced NBCUniversal's brand visibility, strengthened partnerships, and contributed to the company's overall growth and profitability.
Conclusion
With his extensive industry experience, strategic mindset, and proven leadership capabilities, Graham Smalley is poised to continue making significant contributions to the media and entertainment industry. As he navigates his role as the Senior Vice President of Trade Marketing at NBCUniversal, he remains committed to leveraging his expertise to create value for the company, its partners, and the broader industry.
