Grahm Doughty

Marketing Director

Grahm Doughty is a versatile marketing professional with a demonstrated track record of driving growth and innovation in the food and beverage industry. As the Marketing Director at Mizuba Tea Co., he is responsible for developing and executing comprehensive marketing strategies that elevate the brand's visibility, increase customer engagement, and drive sales. With his expertise in content creation, digital marketing, and brand management, Grahm has been instrumental in positioning Mizuba Tea as a leader in the specialty tea market.

Professional Experience

Current Roles

Marketing Director, Mizuba Tea Co. (2019 - Present)

• Oversee the development and implementation of integrated marketing campaigns across digital and traditional channels

• Lead the content creation team in producing compelling, user-centric multimedia assets that showcase the brand's unique offerings

• Collaborate with cross-functional teams to optimize the customer experience and drive increased brand loyalty

• Analyze marketing performance data to inform strategic decision-making and continuous improvement

Videographer & Writer, Grahm Doughty (2019 - Present)

• Provide freelance video production and content writing services to a diverse range of clients

Co-Owner, Late Shake (2015 - Present)

• Manage the operations, marketing, and strategic direction of this innovative beverage startup

Previous Roles

Creative Director, Dapper & Wise Roasters (2015 - 2019)

• Spearheaded the rebranding and visual identity refresh of the company, resulting in a 25% increase in website traffic and a 15% boost in online sales

• Developed and executed targeted marketing campaigns that drove a 30% year-over-year growth in customer acquisition

Division Cafe Manager, Dapper & Wise Roasters (2015)
Tasting Room Manager, Dapper & Wise Roasters (2013 - 2015)

• Oversaw the day-to-day operations of the company's cafe and tasting room, ensuring exceptional customer service and maintaining high standards of product quality

Operations Manager, Able Brewing Equipment (2012 - 2013)

• Optimized internal processes and workflows to improve operational efficiency and productivity

News Writer, The Verge (2011)

• Contributed engaging and informative articles on technology and consumer trends

Education

Bachelor of Arts, Journalism
University of Oregon, Eugene, OR

Areas of Expertise

• Digital marketing strategy and implementation

• Content creation and multimedia production

• Brand management and visual identity development

• Omnichannel customer experience optimization

• Operational efficiency and process improvement

Professional Impact

• Spearheaded the rebranding of Dapper & Wise Roasters, resulting in a 25% increase in website traffic and a 15% boost in online sales

• Developed and executed targeted marketing campaigns that drove a 30% year-over-year growth in customer acquisition for Dapper & Wise Roasters

• Recognized as a thought leader in the specialty tea industry, frequently invited to speak at industry events and contribute to industry publications

Conclusion

Grahm Doughty is a versatile marketing professional with a proven track record of driving growth and innovation in the food and beverage industry. As the Marketing Director at Mizuba Tea Co., he is leveraging his expertise in content creation, digital marketing, and brand management to elevate the company's position as a leader in the specialty tea market. With his passion for storytelling and data-driven decision-making, Grahm is poised to continue making a meaningful impact in the industry.