Grant Greene

Senior Director, Demand Generation

Professional Overview
Grant Greene is an experienced marketing leader with a strong track record of driving demand generation and revenue growth for technology companies. As the Senior Director of Demand Generation at Vultr, he is responsible for overseeing the company's integrated marketing strategies, digital marketing initiatives, and lead generation programs to accelerate customer acquisition and support business expansion.

Experience Summary

Current Role
At Vultr, Grant leads a talented team of marketing professionals to develop and execute comprehensive demand generation campaigns. He is instrumental in aligning sales and marketing efforts, optimizing digital channels, and leveraging data-driven insights to improve the efficiency and effectiveness of the company's go-to-market strategies. Under his leadership, Vultr has seen a significant increase in qualified leads, pipeline growth, and revenue generation.

Career Progression
Prior to his current role, Grant held various marketing leadership positions at ZoomInfo and RingLead, a ZoomInfo company. As the Director of Audience Marketing at ZoomInfo, he was responsible for developing and implementing innovative marketing strategies to drive user acquisition and engagement. Earlier in his career, he served as the Principal of Strategy and GTM Operations at ZoomInfo, where he played a pivotal role in optimizing the company's go-to-market processes and enhancing sales and marketing alignment.

Grant's experience also includes a stint as the VP of Product Marketing and Growth at RingLead, where he successfully led the company's product marketing initiatives and supported its integration into the ZoomInfo ecosystem. He has a strong background in content creation, digital marketing, and marketing operations, which he has leveraged to drive measurable results throughout his career.

Academic Background
Grant holds a Bachelor of Arts degree in Communication from the University of Missouri-Columbia, where he graduated with honors.

Areas of Expertise

• Demand generation and lead nurturing

• Digital marketing strategy and optimization

• Marketing automation and performance analytics

• Sales and marketing alignment

• Product marketing and go-to-market strategy

• Content creation and thought leadership

Professional Impact
During his tenure at ZoomInfo, Grant spearheaded the development of a highly successful account-based marketing (ABM) program, which resulted in a 35% increase in qualified pipeline and a 20% improvement in sales conversion rates. At RingLead, he led the integration of the company's product marketing and growth strategies, resulting in a 25% year-over-year increase in revenue.

Conclusion
With his extensive experience in the technology industry, data-driven approach, and proven ability to drive growth, Grant Greene is a valuable asset to the Vultr team. As the Senior Director of Demand Generation, he continues to make a significant impact, leveraging his expertise to help the company achieve its ambitious growth objectives.