Grant Khanbalinov
Head of Paid Social Media, Amazon Health
Professional Overview
An accomplished marketing and social media leader, Grant Khanbalinov brings over 15 years of experience driving strategic digital initiatives across diverse industries. As the Head of Paid Social Media at Amazon Health, he oversees the planning, execution, and optimization of high-impact social media advertising campaigns to promote Amazon's healthcare products and services.
Experience Summary
Current Role
As the Head of Paid Social Media at Amazon Health, Grant is responsible for leading a team of social media experts to develop and implement innovative paid social strategies. He oversees the creation and deployment of targeted social media ad campaigns, leveraging advanced analytics to continuously improve performance and drive meaningful business results. Under his leadership, the paid social team has consistently exceeded key performance indicators, contributing to Amazon Health's rapid growth and market expansion.
Career Progression
Prior to his current role, Grant held several senior marketing and social media positions, including Senior Marketing Manager and Senior Social Media Manager at Amazon. He also served as the Social Media Director at the National Minority Quality Forum, where he played a pivotal role in enhancing the organization's digital presence and engagement. Earlier in his career, Grant gained valuable experience as a Connections Supervisor at VMLY&R and in various roles with the U.S. Navy, including National Social Media Trainer and Talent Acquisition Manager.
Academic Background
Grant holds a Bachelor of Science degree in Electrical Engineering from the University of Florida, where he graduated with honors. His technical expertise and analytical mindset have been instrumental in his ability to leverage data-driven insights to optimize social media campaigns and drive measurable results.
Areas of Expertise
- Paid social media strategy and campaign management
- Social media analytics and performance optimization
- Digital marketing and advertising
- Audience targeting and segmentation
- Cross-channel campaign integration
- Team leadership and talent development
Professional Impact
Throughout his career, Grant has demonstrated a track record of driving significant growth and impact. At Amazon, he has spearheaded the development of innovative paid social strategies that have consistently outperformed industry benchmarks, contributing to the expansion of Amazon Health's customer base. His ability to translate complex data into actionable insights has enabled his teams to continuously refine and improve campaign performance, delivering exceptional ROI.
Conclusion
Grant Khanbalinov is a seasoned marketing and social media professional with a proven ability to translate data-driven insights into impactful digital strategies. As the Head of Paid Social Media at Amazon Health, he is poised to continue driving the company's growth and market leadership through his strategic, data-driven approach to social media advertising.
