Overview
Name: Grant Liddell
Position: Managing Director
Company: Metro Shipping Ltd.
Location: Birmingham, United Kingdom
LinkedIn: [Profile](https://uk.linkedin.com/in/grant-liddell-87482433)
Professional Background
Career Summary:
Grant Liddell brings over 35 years of experience in the logistics and supply chain industry, primarily within Metro Shipping Ltd. Throughout his career, he has held various positions that have equipped him with extensive knowledge and expertise in sales, strategy, marketing, and international partnerships.
Expertise Areas:
- Sales and marketing strategy development
- International partner relationship management
- Air and ocean freight product development
As a committed coach and mentor, Grant has played a critical role in defining and promoting the award-winning culture at Metro Shipping Ltd. This culture has significantly contributed to the company's success and reputation in the logistics sector.
Professional Achievements:
- Instrumental in the development of key air and ocean products
- Defined and articulated the award-winning Metro culture
- Coached and mentored a successful team
Recent Activities and Company Developments
Position and Role:
Grant currently serves as the Managing Director at Metro Shipping Ltd., where he oversees the overall strategic direction of the company. His leadership has been pivotal in steering the company through significant transformations, including the integration of advanced technologies and enhanced customer service initiatives.
Company Initiatives:
- AI-Powered Ocean Freight Visibility (OFV) Solution: Metro Shipping, under Grant’s leadership, collaborated with Windward to build an innovative AI-powered OFV solution. This project was recognized for its innovation and awarded the Innovation of the Year Award in 2023.
- Sustainability Efforts: Metro Shipping became the first UK customer for Air France-KLM-Martinair Cargo’s SAF (Sustainable Aviation Fuel) program, with Grant playing a key role in this initiative.
Leadership & Team Development:
Grant’s ability to attract and onboard high-caliber talent is further evidenced by the recent appointment of Emiliano Muco as Business Development Director. Grant emphasized Emiliano’s potential to drive revenue growth and expand Metro's market presence.
Company Contact Information
Address:
Eclipse House
2700 The Crescent
Birmingham Business Park
Birmingham
United Kingdom
B37 7YE
Phone: +44(0) 121 717 2345
Email: info@metro.global
Insights and Future Directions
Grant’s leadership is expected to continue driving Metro Shipping's growth through strategic initiatives and an emphasis on technology and customer service. His experience and mentorship skills are vital in fostering a strong team capable of navigating the complexities of the logistics industry.
Notable Mentorship:
Grant’s commitment to coaching and mentoring has been an integral part of his career, ensuring that Metro Shipping maintains a robust internal culture that values creativity, excellence, and customer commitment. This focus on people development aligns with Metro’s ongoing strategic transformation.
Strategic Goals:
- Expand service portfolio
- Increase market share and customer base
- Enhance technology integration for operational excellence
In conclusion, Grant Liddell's extensive experience and strategic vision make him a critical asset to Metro Shipping Ltd., leading the company through significant industry advancements and ensuring sustained growth and innovation.
