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Graziella Jeffery

Business Development Director


Graziella Jeffery - Business Development Director at The IWSR



Professional Role


Graziella Jeffery serves as the Business Development Director at The IWSR, a leading organization specializing in data and analysis on the beverage alcohol market. Her role involves engaging with a global market, leveraging her substantial international background which is pivotal in this context.

Key Responsibilities and Expertise


Graziella is integral to the IWSR Business Development team, where her responsibilities include expanding the company's reach and client base internationally. Her work is crucial in dealing with a global market, supported by her strong international experience—essential for understanding the diverse and complex global beverage alcohol market.

Contact Information


  • Email: g@theiwsr.com



Company Overview: The IWSR


  • Employees: 117

  • Revenue: Approximately $11.9M

  • Headquarters: 39 Moreland Street, London, UK

  • Industry Focus: Data and analysis on global beverage alcohol markets (wine, spirits, beer, mixed drinks)



Notable Achievements


  • Market Analysis: The IWSR's unique methodology includes face-to-face interviews with over 1,600 companies in around 120 countries annually. This approach provides a comprehensive understanding of market trends at brand, price band, and category levels.

  • Data Utilization: The data and insights provided by The IWSR are utilized by the largest multinational beverage alcohol companies and numerous local firms, highlighting the critical nature of their analysis in the industry.


Professional Interests and Activities


  • Graziella has actively engaged in industry events and discussions, as indicated by her participation in events like TFWA and her commentary on significant industry trends. For instance, during the 2022 TFWA in Cannes, she expressed optimism about the future of travel retail.

  • She shares insights on crucial trends driving the global beverage market. One of her notable posts from April 2022 emphasized the importance of understanding individual markets by frequently visiting them, which is central to the IWSR's methodology.


Additional Information


  • Publications and Contributions: Graziella has authored articles on industry trends, including the decline in global still light wine consumption and the impact of ecommerce on beverage alcohol in regions like China.

  • Leadership and Collaboration: Within the IWSR, she collaborates closely with other senior figures in the company, such as Brandy Rand in the US, to provide comprehensive market analysis and insights.


Conclusion


Graziella Jeffery's extensive international background and strategic role at The IWSR make her a key figure in the global beverage alcohol market. Her expertise and contributions significantly bolster The IWSR's position as a leading source of data and market analysis, providing valuable insights for industry stakeholders.