Greg Ahearn

President & CEO | The Toy Association

Professional Overview
Greg Ahearn is an experienced executive with over 30 years of leadership in the toy and consumer product industries. As the President and CEO of The Toy Association, he is responsible for driving the strategic vision and growth of the organization, which represents the collective interests of toy companies and industry professionals.

Experience Summary

Current Role
As President and CEO of The Toy Association, Greg leads the organization's efforts to promote and advocate for the toy industry, foster innovation, and drive positive change. Under his guidance, The Toy Association has expanded its reach, increased member engagement, and strengthened its position as the voice of the toy industry.

Career Progression
Prior to joining The Toy Association, Greg held several senior marketing and executive roles at leading consumer brands and agencies. He served as the President and Chief Strategy Officer at Davis Elen Advertising, the Head of Marketing Strategy and Creative - North America at Uber, and the Chief Marketing Officer and General Manager of Global Ecommerce at both LeapFrog and Toys "R" Us / Babies "R" Us. Throughout his career, Greg has demonstrated a deep understanding of the toy and consumer product industries, as well as a proven track record of driving growth, innovation, and operational excellence.

Academic Background
Greg holds a Bachelor's degree in Business Administration from the University of Southern California.

Areas of Expertise

• Strategic leadership and vision

• Marketing and brand management

• Ecommerce and digital transformation

• Toy and consumer product industry expertise

• Operational management and optimization

Professional Impact
During his tenure as President and CEO of The Toy Association, Greg has spearheaded several key initiatives that have had a significant impact on the toy industry. He has led the organization's efforts to advocate for regulatory changes, promote toy safety, and foster collaboration between toy companies and industry partners. Under his leadership, The Toy Association has also expanded its educational programs, industry events, and research capabilities, cementing its position as a leading voice in the toy industry.

Conclusion
With his extensive experience, strategic vision, and industry expertise, Greg Ahearn is well-positioned to continue driving the growth and success of The Toy Association. As he navigates the evolving landscape of the toy industry, his focus remains on advocating for the collective interests of the organization's members, fostering innovation, and ensuring the continued vitality and resilience of the toy market.