Professional Summary

Professional Overview

Greg Asher is an accomplished marketing and communications executive with over 30 years of experience driving strategic marketing initiatives and delivering impactful results. As the Director of Marketing and Communications at the Texas Golf Association, he leverages his deep expertise in integrated marketing, brand management, and stakeholder engagement to elevate the organization's visibility and drive growth.

Experience Summary

Current Role

In his current role as Director of Marketing and Communications at the Texas Golf Association, Greg is responsible for developing and executing comprehensive marketing strategies to promote the organization's tournaments, programs, and initiatives. He oversees a team of marketing professionals and collaborates closely with key stakeholders to enhance brand awareness, engage the golfing community, and drive membership and participation.

Career Progression

Prior to joining the Texas Golf Association, Greg held various marketing leadership positions, including Marketing Consultant at Greg Asher Marketing, Executive Director of Marketing & Communications at Faith Family Academy, and Account Director at Front Porch Marketing. Throughout his career, he has demonstrated a proven track record of driving successful marketing campaigns, optimizing digital marketing channels, and fostering strategic partnerships to drive business growth.

Greg's earlier roles include serving as Vice President at Asher Media, Inc., Director of Marketing at EADS Telecom, and Director of Marketing for Global Alliances at i2 Technologies. These experiences have equipped him with a deep understanding of the marketing landscape, as well as the ability to navigate complex organizational environments and deliver measurable results.

Academic Background

Greg holds a Bachelor of Science degree in Marketing from the University of Texas at Dallas, where he graduated with distinction.

Areas of Expertise

• Integrated marketing strategy and execution

• Brand management and positioning

• Digital marketing and social media optimization

• Event planning and sponsorship management

• Stakeholder engagement and relationship building

• Cross-functional team leadership and collaboration

Professional Impact

During his tenure at the Texas Golf Association, Greg has spearheaded several impactful initiatives, including the launch of a comprehensive digital marketing campaign that resulted in a 25% increase in tournament registration and a 15% growth in membership. Additionally, he has forged strategic partnerships with local businesses and organizations, further enhancing the association's reach and impact within the golfing community.

Conclusion

With his extensive marketing expertise, proven track record of success, and strong leadership skills, Greg Asher is positioned to drive continued growth and success for the Texas Golf Association. He is committed to leveraging his industry knowledge and innovative mindset to further elevate the organization's brand and deliver exceptional value to its members and stakeholders.