Greg Briley

Chief Financial Officer (CFO)

Raleigh, North Carolina, United States

Professional Overview

Greg Briley is a seasoned finance executive with over 30 years of experience leading high-growth companies. As the Co-Founder, CFO, and Advisor at Paradigm Accounting & Finance, he leverages his extensive expertise in accounting, financial management, and strategic advisory to drive the success of his clients. Concurrently, he serves as the Chief Financial Officer (CFO) at RallyUp.com, where he oversees all financial operations and provides strategic financial guidance to propel the company's growth.

Experience Summary

Current Roles

Co-Founder, CFO, and Advisor | Paradigm Accounting & Finance (2018-03-01 to Present)

• Co-founded Paradigm Accounting & Finance, a leading provider of outsourced accounting, finance, and advisory services to small and medium-sized businesses

• Responsible for overseeing all financial operations, including budgeting, forecasting, cash flow management, and regulatory compliance

• Leverages deep industry knowledge and strategic expertise to provide high-level advisory services to clients, helping them navigate complex financial challenges and unlock growth opportunities

Chief Financial Officer (CFO) | RallyUp.com (2021-05-01 to Present)

• Serves as the Chief Financial Officer for RallyUp.com, a rapidly growing online fundraising platform

• Leads all financial operations, including financial reporting, budgeting, and strategic financial planning

• Plays a crucial role in driving the company's growth by implementing robust financial controls, optimizing resource allocation, and providing strategic financial guidance to the executive team

Career Progression

Co-Founder, Chief Financial Officer (CFO) & Board Member | Etix (2000-02-01 to 2018-01-01)

• Co-founded Etix, a leading provider of ticketing and event management solutions, and served as the company's CFO and a member of the Board of Directors

• Guided Etix through significant growth, including expanding into new markets and overseeing multiple acquisitions

• Played a key role in the company's success, contributing to its position as a market leader in the ticketing industry

Partner - CPA | BTR (1993-01-01 to 2000-01-01)

• Served as a Partner at BTR, a regional accounting firm, where he provided comprehensive accounting and advisory services to clients across various industries

• Developed a reputation for delivering strategic financial guidance and driving operational efficiency for his clients

Manager - CPA | Ernst & Young (1991-01-01 to 1993-01-01)

• Gained valuable experience as a Manager at the global accounting firm Ernst & Young, where he honed his skills in auditing, financial reporting, and regulatory compliance

Academic Background

Greg Briley holds a Bachelor of Science in Accounting from the University of North Carolina at Chapel Hill, where he graduated with honors.

Areas of Expertise

• Financial management and strategic planning

• Accounting and financial reporting

• Budgeting, forecasting, and cash flow optimization

• Mergers, acquisitions, and strategic transactions

• Financial controls and risk management

• Regulatory compliance and tax planning

• Leadership and team building

Professional Impact

• Co-founded Paradigm Accounting & Finance, a leading provider of outsourced accounting and finance services, and has helped numerous small and medium-sized businesses achieve their financial goals

• Served as the CFO of Etix, a pioneering ticketing and event management company, and played a pivotal role in its growth and market dominance

• Currently serving as the CFO of RallyUp.com, where he is driving the company's financial strategy and supporting its rapid expansion in the online fundraising space

Conclusion

With his exceptional financial acumen, strategic thinking, and track record of success, Greg Briley is a highly respected finance executive. He continues to make a significant impact in the industries he serves, leveraging his deep expertise to guide organizations through complex financial challenges and unlock their full potential for growth.