Professional Summary
Professional Overview
Greg Durante is an experienced marketing and sales leader with a strong track record of driving strategic initiatives and operational excellence. As the Vice President of Marketing Channel Strategy & Operations at eHealth, Inc., he oversees the execution of the company's marketing channel strategy, focusing on optimizing marketing performance and driving revenue growth.
Experience Summary
Current Role
In his current role as Vice President of Marketing Channel Strategy & Operations at eHealth, Inc., Greg is responsible for developing and implementing the company's marketing channel strategy, including affiliate marketing, to support the organization's overall growth objectives. He leads a team of marketing professionals and works closely with cross-functional partners to ensure the efficient and effective delivery of marketing campaigns across multiple channels.
Career Progression
Prior to his current role, Greg held several leadership positions at eHealth, Inc., serving as the Senior Director of Affiliate Marketing and Director of Affiliate Partnership Acquisition. In these roles, he was instrumental in expanding the company's affiliate network, negotiating strategic partnerships, and driving revenue growth through innovative marketing initiatives.
Earlier in his career, Greg gained valuable experience in the telecommunications industry, serving as a Business Partner Manager and Senior Business Account Executive at Sprint, where he demonstrated his expertise in telematics solutions and machine-to-machine technology. He also held sales and management roles at Parrot Cellular, where he contributed to the company's growth and success.
Academic Background
Greg holds a bachelor's degree from a reputable university, where he specialized in a relevant field of study. His academic achievements and expertise have provided a solid foundation for his successful career in the marketing and sales industry.
Areas of Expertise
Greg's areas of expertise include:
- Marketing channel strategy and optimization
- Affiliate marketing and partnership development
- Revenue growth and performance optimization
- Cross-functional collaboration and stakeholder management
- Analytical and data-driven decision-making
- Team leadership and operational excellence
Professional Impact
Throughout his career, Greg has demonstrated his ability to drive measurable results and make a significant impact on the organizations he has served. He has successfully implemented marketing strategies that have led to increased revenue, improved customer engagement, and enhanced brand visibility. Greg's industry knowledge, leadership skills, and commitment to innovation have positioned him as a valuable asset to eHealth, Inc.
Conclusion
With his extensive experience in marketing, sales, and operations, Greg Durante is poised to continue making a profound impact on eHealth, Inc. and the broader industry. His strategic vision, data-driven approach, and strong leadership skills make him a valuable asset in driving the company's marketing channel strategy and achieving its growth objectives.
