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Greg Durante

Professional Summary



Professional Overview



Greg Durante is an accomplished marketing and operations executive with over 15 years of experience driving strategic growth and operational excellence. As the Vice President of Marketing Channel Strategy & Operations at eHealth, Inc., he oversees the development and execution of the company's marketing channel initiatives, leveraging his deep expertise in affiliate marketing, partnership acquisition, and data-driven performance optimization.

Experience Summary



Current Role


In his current role as Vice President of Marketing Channel Strategy & Operations at eHealth, Inc., Greg is responsible for leading the strategic planning and implementation of the company's marketing channel initiatives. He oversees a team of marketing professionals and works closely with cross-functional stakeholders to develop and execute data-driven strategies that drive customer acquisition and revenue growth. Under Greg's leadership, the marketing channel operations have achieved significant improvements in efficiency, scalability, and profitability.

Career Progression


Prior to his current role, Greg held various leadership positions at eHealth, Inc., including Senior Director of Affiliate Marketing and Director of Affiliate Partnership Acquisition. In these roles, he successfully built and managed the company's affiliate marketing program, forging strategic partnerships with a diverse network of online publishers and driving substantial increases in customer acquisition and revenue. Before joining eHealth, Greg gained valuable experience in the telecommunications industry, serving as a Business Partner Manager and Senior Business Account Executive at Sprint.

Academic Background


Greg holds a Bachelor of Science degree in Business Administration from the University of California, Davis, where he graduated with distinction.

Areas of Expertise


  • Affiliate marketing and partnership acquisition

  • Marketing channel strategy and operations management

  • Data-driven performance optimization and analytics

  • Cross-functional collaboration and team leadership

  • Driving revenue growth and operational efficiency


Professional Impact


Throughout his career, Greg has consistently demonstrated his ability to drive tangible, measurable results. As the Senior Director of Affiliate Marketing at eHealth, he led the development and implementation of a highly successful affiliate program, resulting in a 25% increase in customer acquisition and a 30% improvement in marketing efficiency. In his current role, Greg has spearheaded the transformation of the company's marketing channel strategy, implementing innovative data-driven approaches that have delivered significant improvements in overall marketing performance and profitability.

Conclusion


With his extensive experience, strategic acumen, and proven track record of success, Greg Durante is a valuable asset to eHealth, Inc. and a respected leader in the marketing and operations field. He is committed to driving continuous improvement and innovation, and his ability to translate data-driven insights into impactful business outcomes makes him a valuable strategic partner for the organization.