Greg Fass

Vice President of Marketing, Liquid Death Mountain Water

Los Angeles, California, United States

Professional Overview
Greg Fass is an experienced marketing executive with a proven track record of driving brand growth and innovation. As the Vice President of Marketing at Liquid Death Mountain Water, he is responsible for leading the company's marketing strategy, overseeing all branding, advertising, and digital initiatives to elevate the brand's unique and disruptive positioning in the highly competitive beverage industry.

Experience Summary

Current Role
As the Vice President of Marketing at Liquid Death Mountain Water since 2020, Greg has been instrumental in the company's rapid expansion and success. He has spearheaded innovative marketing campaigns that have captured the attention of consumers and industry peers alike, contributing to Liquid Death's meteoric rise as a leading challenger brand in the bottled water category.

Career Progression
Prior to joining Liquid Death, Greg held marketing leadership roles at MeUndies, where he served as the Director of Brand Marketing and Senior Brand Manager, overseeing the brand's strategic marketing initiatives and driving significant growth. He also gained valuable experience in public relations and social media marketing while working at agencies such as Moxie Communications Group and Moodswing360 / CHAOS Firm earlier in his career.

Academic Background
Greg holds a Bachelor's degree in Marketing and Communications from a reputable university, where he graduated with honors and demonstrated a strong academic aptitude.

Areas of Expertise

• Brand strategy and development

• Integrated marketing campaign planning and execution

• Digital marketing and social media optimization

• Consumer insights and data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact
Under Greg's leadership, Liquid Death has experienced exponential growth, with the brand's sales and market share rapidly increasing year-over-year. He has spearheaded innovative, award-winning marketing campaigns that have elevated the brand's unique and disruptive positioning, capturing the attention of both consumers and industry peers. Greg's strategic vision and execution have been instrumental in Liquid Death's meteoric rise as a leading challenger brand in the bottled water category.

Conclusion
With his extensive experience in brand marketing and a proven track record of driving growth, Greg Fass is a dynamic and versatile marketing executive who continues to make a significant impact on the brands he leads. His strategic vision, creative problem-solving, and strong leadership skills make him a valuable asset to Liquid Death as the company continues to disrupt the beverage industry.