Professional Overview

Greg Laptevsky is a seasoned executive currently serving as the Founder & CEO of Myro, a role he has held since September 2017. He is also a Strategic Advisor at clickInclusion, a position he has maintained since February 2003. His key expertise areas include acquisition marketing, online media, and paid search, with a primary industry focus on technology and e-commerce.

Experience Summary

Current Role

As the Founder & CEO of Myro, Greg is responsible for overseeing the overall strategy and direction of the company. His key responsibilities include driving business growth, managing operations, and leading the development of innovative marketing strategies. Notably, his leadership has significantly impacted the industry, although specific metrics are not available.

Career Progression

Greg's career progression is marked by notable roles in acquisition marketing and online media. Prior to founding Myro, he served as the VP, Acquisition Marketing at Plated from June 2014 to September 2017, and as the Acquisition Marketing Director at Lot18 / TastingRoom.com from June 2012 to June 2014. Earlier in his career, he held positions as the Director, Online Media at FYIDirect / FreeScore.com, Sr. Manager, Paid Search at Vertrue / FYIDirect, and Sr. Account Manager / SEM Specialist at PrimeVisibility. These roles demonstrate a steady trajectory of growth and increasing responsibility, with key achievements including the development and execution of successful marketing campaigns and the management of high-performing teams.

Areas of Expertise

Greg's areas of expertise include industry-specific skills in acquisition marketing, online media, and paid search. He possesses technical competencies in SEM and team management, and has demonstrated strong leadership and management capabilities throughout his career.

Professional Impact

Although specific details on notable projects or initiatives are not available, Greg's contributions to the industry are evident through his leadership roles and the growth of the companies he has worked with. His ability to drive business growth and develop innovative marketing strategies has made a measurable impact on the companies he has served.

Conclusion

Greg Laptevsky's professional trajectory is marked by steady growth, increasing responsibility, and significant contributions to the technology and e-commerce industries. Currently, his focus is on driving the success of Myro as its Founder & CEO. His value proposition lies in his expertise in acquisition marketing, online media, and paid search, combined with his proven leadership and management capabilities.