Professional Summary
Professional Overview
Greg M. is a seasoned executive with extensive experience in marketing and leadership roles within the insurance and e-commerce industries. As the CEO and Chief Marketing Officer of Guns.com, he is responsible for spearheading the company's strategic vision, driving marketing initiatives, and overseeing day-to-day operations.
Experience Summary
Current Role
As the CEO and Chief Marketing Officer of Guns.com, Greg is tasked with leading the company's overall business strategy and marketing efforts. In this dual role, he is responsible for setting the company's long-term objectives, overseeing its marketing and advertising campaigns, and ensuring the successful execution of key initiatives to drive growth and customer engagement.
Career Progression
Prior to his current position, Greg served as the Chief Marketing Officer at Guns.com from 2017 to 2019, where he played a pivotal role in developing and executing the company's marketing strategy, resulting in significant increases in website traffic and online sales. Before that, he held the role of Chief Marketing Officer at Elephant Auto Insurance from 2010 to 2017, where he led the company's branding efforts and implemented successful marketing campaigns that contributed to its growth and market expansion.
Greg's earlier career includes roles as the Director of Product Marketing at Affinion Loyalty Group and Senior Marketing Manager at Fair Isaac, where he honed his skills in marketing strategy, product development, and campaign management.
Academic Background
Greg holds a Bachelor's degree in Business Administration from the University of Virginia, with a focus on Marketing and Management.
Areas of Expertise
- Strategic Marketing and Branding
- E-commerce and Digital Marketing
- Customer Acquisition and Retention
- Business Development and Growth Strategy
- Leadership and Team Management
Professional Impact
Throughout his career, Greg has demonstrated a track record of driving successful marketing and business initiatives. At Guns.com, he has been instrumental in developing and implementing innovative marketing strategies that have resulted in increased website traffic, enhanced customer engagement, and a significant boost in online sales. His ability to analyze market trends, identify growth opportunities, and execute effective campaigns has earned him a reputation as a highly skilled and adaptable marketing executive.
Conclusion
With his extensive experience in the insurance and e-commerce industries, Greg M. is a versatile and strategic leader who is well-equipped to guide Guns.com's continued growth and success. His deep understanding of marketing, coupled with his strong business acumen and leadership skills, make him a valuable asset to the company as it navigates the evolving landscape of the online firearms industry.
