Greg Powers
Chief Marketing Officer/SVP Sales
Greg Powers is an accomplished marketing and sales executive with over 25 years of experience driving growth and innovation in the technology and software industries. As the Chief Marketing Officer and Senior Vice President of Sales at Dane Street, he is responsible for leading the company's strategic marketing initiatives, overseeing the sales team, and spearheading the development of new products and services to meet the evolving needs of their clients.
Professional Overview
With a proven track record of success, Greg has a deep expertise in leveraging data-driven marketing strategies, implementing effective sales processes, and building high-performing teams. He is known for his ability to drive revenue growth, enhance brand visibility, and deliver exceptional customer experiences.
Experience Summary
Current Role
As the Chief Marketing Officer and Senior Vice President of Sales at Dane Street, Greg is responsible for overseeing the company's marketing and sales functions. He develops and executes integrated marketing campaigns to raise brand awareness, generate qualified leads, and convert prospects into loyal customers. Greg also manages the sales team, providing strategic guidance and coaching to ensure they achieve their revenue targets. Under his leadership, Dane Street has experienced a 25% increase in customer retention and a 20% growth in new business acquisition.
Career Progression
Prior to joining Dane Street, Greg held senior marketing and sales roles at various technology companies. As the Chief Marketing Officer and SVP of Sales at Innovation Group, he led the rebranding of the company and implemented a customer-centric sales approach that resulted in a 30% increase in annual revenue. Before that, he served as the Vice President of Sales and Marketing at First Notice Systems, where he spearheaded the development of a new product line that contributed to a 40% growth in market share.
Academic Background
Greg holds a Bachelor of Science degree in Business Administration from the University of Massachusetts, Amherst, with a concentration in Marketing.
Areas of Expertise
- Strategic marketing and brand management
- Sales leadership and team development
- Product innovation and go-to-market strategies
- Customer relationship management and retention
- Data analytics and performance optimization
Professional Impact
Greg's expertise and leadership have been recognized by his peers and industry organizations. He has served on the Board of Advisors for Hi Marley Inc., a leading insurtech company, and has been featured in various industry publications for his insights on the future of marketing and sales in the technology sector.
Conclusion
With his extensive experience, strategic vision, and passion for driving growth, Greg Powers is a highly sought-after marketing and sales executive. He continues to make a significant impact on the companies and industries he serves, and is well-positioned to continue his successful career trajectory.
