Professional Summary
Professional Overview
Greg Ryan is a seasoned sales and revenue management executive with over 15 years of experience driving growth and operational excellence across the marketing and advertising technology sectors. As the Chief Revenue Officer (CRO) and Executive Vice President (EVP) of Sales at LeadingResponse, he is responsible for leading the company's global sales strategy, revenue generation, and strategic partnerships to support its position as a market leader in the lead generation and customer acquisition space.
Experience Summary
Current Role
As the CRO/EVP of Sales at LeadingResponse, Greg is accountable for developing and executing the company's revenue growth strategy, optimizing sales processes and operations, and building high-performing teams to drive sustainable business expansion. He oversees the end-to-end sales lifecycle, from lead generation and prospecting to client onboarding and retention, ensuring the delivery of exceptional customer experiences and consistent financial performance.
Career Progression
Prior to joining LeadingResponse, Greg served as the Chief Revenue Officer at ThriveHive, where he spearheaded the transformation of the company's sales and revenue operations, resulting in significant increases in revenue, customer acquisition, and profitability. Before that, he held the role of SVP/GM of Direct National Sales & Partnerships at Propel Marketing, where he built and led a nationwide sales team that delivered exponential growth for the company's local marketing solutions. Greg's earlier career includes positions as an Internet Marketing Consultant at ReachLocal and Director of Sales at Media Moving Forward Inc., where he demonstrated a strong track record of driving sales, revenue, and market share growth.
Academic Background
Greg holds a Bachelor's degree in Business Administration from the University of Massachusetts, Amherst, where he graduated with distinction.
Areas of Expertise
- Sales leadership and team management
- Revenue growth strategy and optimization
- Customer acquisition and retention
- Strategic partnerships and business development
- Marketing technology and lead generation solutions
- Operational efficiency and process improvement
Professional Impact
Throughout his career, Greg has consistently demonstrated his ability to build and lead high-performing sales teams, develop innovative revenue growth strategies, and drive sustainable business expansion. His deep industry expertise, data-driven decision-making, and collaborative leadership style have enabled him to deliver measurable results and make significant contributions to the organizations he has served.
Conclusion
With his extensive experience, proven track record of success, and a passion for driving growth and innovation, Greg Ryan is poised to make a lasting impact as the CRO/EVP of Sales at LeadingResponse. His strategic vision, sales acumen, and commitment to excellence make him a valuable asset in the ever-evolving marketing and advertising technology landscape.
