Executive Summary
Greg Tan is currently the Director of Marketing, Asia at D'Addario & Company, Inc., and is based in Singapore. With over 15 years of professional experience, Greg Tan brings a digital-focused and diversified marketing perspective to the musical products industry. His role encompasses leadership of D'Addario's marketing efforts across the Asia-Pacific region, aligning regional initiatives with the company's global strategy.
Professional Background
Current Position
- Director of Marketing, Asia (also referenced as Senior Marketing Manager, APAC)
- Company: D'Addario & Company, Inc.
- Location: Singapore; the company’s global headquarters is in Farmingdale, New York, USA.
- LinkedIn: [linkedin.com/in/gregtanwy](https://www.linkedin.com/in/gregtanwy)
Responsibilities & Notable Activities
- Leads and manages all marketing functions for D'Addario & Company in Asia, including market strategy, campaign management, partnerships, and brand development.
- Key advocate for digital transformation within the organization, with a proven track record as a "digital evangelist" over more than 15 years.
- Instrumental in signing high-profile regional brand ambassadors, notably the widely recognized fingerstyle guitarist Sungha Jung, as part of D'Addario’s Asian market push.
- Regularly collaborates and interacts with top-level executives both within the Asia-Pacific team and at the global headquarters.
Industry & Company Context
About D'Addario & Company, Inc.
- Sector: Musicians / Musical Products Manufacturing
- Headcount: 1,001–5,000 employees
- Company Website: [daddario.com](http://www.daddario.com)
- LinkedIn Company Page: [linkedin.com/company/112953](https://www.linkedin.com/company/112953)
- Global Headquarters: Farmingdale, New York, USA
Positioning in Market
- D'Addario & Company is a global leader in the manufacture of musical instrument strings and accessories, with a broad international footprint and a significant presence across Asia.
- The company actively engages in omnichannel strategies, leveraging both in-person and digital channels for growth in the competitive musicians’ goods market.
Comparable Organizations
- Universal Music Group (Santa Monica, California, 5,001–10,000 employees)
- Yamaha Music India Pro Audio (Gurgaon, Haryana, 501–1,000 employees)
- Radio City India (Mumbai, Maharashtra, 201–500 employees)
Professional Reputation & Network
- Frequent contributor to digital marketing and music brand discussions, with posts emphasizing brand partnership strategy, artist relations, and creative activation in the music industry (#daddariolife, #WYKYK).
- Strong relationships with influential artists and opinion leaders in the Asian music community, positioning D'Addario’s products as a preferred choice for prominent musicians.
- Greg’s public-facing activities—such as milestone announcements for signing artists and successful campaign launches—drive brand awareness and reputation in the region.
Skills & Thought Leadership
- Recognized as a digital evangelist and marketing innovator, leveraging extensive cross-industry experience to implement scalable, market-specific digital strategies.
- Experience in nurturing artist relations to boost brand credibility and product adoption in local markets.
- Contributor to knowledge-sharing platforms, with authored articles on digital marketing and sports in the workplace, demonstrating ongoing professional engagement.
Education
- University: Queensland (specific institution not detailed)
- Relevant academic background supports a digital and data-driven approach to marketing leadership.
Direct Contact & Organizational Standing
- Holds a senior decision-maker role for all marketing-related discussions in Asia for D'Addario.
- Contact email uses the corporate domain (@daddario.com).
Greg Tan's positioning within D'Addario & Company, Inc., especially in the Asia-Pacific region, makes him an influential point of engagement for initiatives concerning brand expansion, artist collaborations, and integrated regional campaigns. His leadership in signing top artists and focus on digital marketing strategies underscore his significance for discussions related to market development, partnership opportunities, and product launches in Asia.
