Greg Verras

Design Director - Watches

Professional Overview

Greg Verras is an accomplished design professional with over a decade of experience in the watch and skateboard industries. As the Design Director - Watches at Shinola, he leads a team of designers in creating innovative timepiece designs that have earned the brand critical acclaim. Verras' deep expertise in product design, coupled with his entrepreneurial spirit and academic background, make him a versatile and respected leader in his field.

Experience Summary

Current Role

As the Design Director - Watches at Shinola, Verras is responsible for overseeing the brand's watch design strategy and leading a team of talented designers. In this role, he has been instrumental in developing Shinola's iconic watch collections, which have earned numerous industry awards and accolades. Verras' ability to balance aesthetics, functionality, and manufacturing considerations has been crucial in maintaining Shinola's reputation for high-quality, American-made timepieces.

Career Progression

Prior to his current role, Verras served as a Senior Designer at Shinola, where he played a key role in shaping the brand's distinctive design language. He also has experience as an Associate Watch Designer for Diesel at Fossil, where he honed his skills in designing timepieces for a global audience. Verras' entrepreneurial spirit is evident in his co-founding and ownership of Mobil Skateboards, a successful skateboard company he has been involved with since 2008.

In addition to his professional work, Verras has shared his expertise as an Adjunct Professor of Product Design at the College for Creative Studies, where he has mentored the next generation of designers.

Academic Background

Verras holds a Bachelor of Fine Arts degree in Product Design from the College for Creative Studies, where he graduated with distinction. His academic background has provided him with a strong foundation in the principles of design, problem-solving, and creative thinking, which he has seamlessly applied to his professional roles.

Areas of Expertise

• Product design and development

• Watch design and innovation

• Brand identity and design language

• Team leadership and mentorship

• Entrepreneurship and business acumen

Professional Impact

Verras' design work has been recognized by industry peers and publications, with several of his watch designs for Shinola receiving prestigious awards. His ability to blend form and function, coupled with his keen understanding of emerging trends and consumer preferences, has enabled him to develop timepieces that have resonated with both enthusiasts and the general public.

Conclusion

With a proven track record of success in the watch and skateboard industries, Greg Verras is a multifaceted design professional who continues to push the boundaries of his craft. As the Design Director - Watches at Shinola, he is poised to further enhance the brand's reputation for creating distinctive, high-quality timepieces that connect with consumers on an emotional level.