Greg Waters

Director, Marketing & Communications

Professional Overview
Greg Waters is an accomplished marketing and communications leader with over 20 years of experience driving brand awareness, digital strategy, and integrated marketing initiatives for leading consumer brands. As the Director of Marketing & Communications at Jetty, he is responsible for developing and executing the company's comprehensive marketing strategy to support its rapid growth and expansion.

Experience Summary

Current Role
In his current role at Jetty, Greg oversees all aspects of the company's marketing and communications functions, including brand management, digital marketing, social media, public relations, and event planning. Under his leadership, Jetty has successfully launched several new product lines, increased its online presence, and strengthened its position as a trusted provider of innovative outdoor gear and apparel. Greg's strategic approach and data-driven decision making have been instrumental in driving the company's market share and revenue growth.

Career Progression
Prior to joining Jetty, Greg held various marketing leadership positions at prominent brands such as Priority Bicycles, Aurify Brands, Shake Shack, and Zoo York LLC. Throughout his career, he has demonstrated a proven track record of developing and implementing effective marketing campaigns that have resulted in increased brand visibility, customer engagement, and sales. Greg's extensive experience in the retail, hospitality, and outdoor industries has equipped him with a deep understanding of consumer behavior and the ability to create impactful marketing strategies that resonate with target audiences.

Academic Background
Greg holds a Bachelor of Arts degree in Marketing from the University of Delaware, where he graduated cum laude. During his time at the university, he was actively involved in various student organizations and served as the president of the Marketing Club, further honing his leadership and strategic planning skills.

Areas of Expertise

• Brand strategy and management

• Integrated marketing campaign development

• Digital marketing and social media optimization

• Public relations and media relations

• Event planning and experiential marketing

• Data analysis and performance reporting

• Cross-functional team leadership and collaboration

Professional Impact
Throughout his career, Greg has demonstrated a commitment to driving measurable business results through creative and data-driven marketing initiatives. At Priority Bicycles, he led a successful rebranding effort that resulted in a 25% increase in website traffic and a 15% boost in online sales. At Shake Shack, he spearheaded a highly successful national PR campaign that generated over $2 million in earned media coverage and significantly enhanced the brand's reputation as a premium fast-casual dining option.

Conclusion
With his extensive experience, strategic mindset, and proven track record of success, Greg Waters is a valuable asset to the Jetty team. As the Director of Marketing & Communications, he is poised to continue driving the company's growth and solidifying its position as a leader in the outdoor and lifestyle industries.