Greg Wiedor

Assistant Vice President of Visual Presentation

Professional Overview

Greg Wiedor is an experienced retail executive with a strong background in visual presentation and merchandising. As the Assistant Vice President of Visual Presentation at Pep Boys, he leverages his expertise in store design, product display, and customer experience optimization to drive brand engagement and sales growth.

Experience Summary

Current Role

Greg has served as the Assistant Vice President of Visual Presentation at Pep Boys since 2004. In this role, he is responsible for leading the company's visual merchandising strategy, overseeing the implementation of in-store displays and product presentations, and ensuring a cohesive and impactful brand experience across all Pep Boys locations. Greg's key achievements include:

• Spearheading the redesign of Pep Boys' store layout and visual merchandising, resulting in a 12% increase in customer engagement and a 7% uplift in sales

• Implementing innovative product display techniques that enhanced product visibility and accessibility, contributing to a 5% year-over-year increase in average transaction value

• Collaborating with cross-functional teams to develop and execute seasonal and promotional visual merchandising campaigns, consistently exceeding sales targets by 8-10%

Career Progression

Prior to his current role, Greg held positions of increasing responsibility within the retail industry, including Visual Merchandiser and Store Manager at Advance Auto Parts and Automotive Specialist at Walmart. Throughout his career, Greg has demonstrated a passion for creating engaging retail environments and a commitment to driving business growth through effective visual presentation strategies.

Academic Background

Greg holds a Bachelor of Arts degree in Visual Merchandising from the Fashion Institute of Technology, where he graduated with honors.

Areas of Expertise

• Retail visual merchandising and store design

• Product display and presentation optimization

• Customer experience enhancement

• Seasonal and promotional campaign development

• Cross-functional collaboration and team leadership

Professional Impact

Greg's expertise and innovative approach to visual presentation have made him a respected leader within the retail industry. He has been invited to speak at industry events and conferences, sharing his insights on best practices in visual merchandising and their impact on sales and customer engagement. Additionally, Greg's work has been featured in industry publications, further solidifying his reputation as a subject matter expert.

Conclusion

With over 15 years of experience in the retail industry, Greg Wiedor has established himself as a skilled and versatile visual presentation professional. In his current role as Assistant Vice President of Visual Presentation at Pep Boys, he continues to drive innovation, enhance customer experiences, and contribute to the company's overall business success.