Professional Summary
Professional Overview
Greg Williamson is an accomplished business leader with a proven track record of driving growth and innovation in the consumer products industry. As the Chief Executive Officer of Harmless Harvest, he is responsible for steering the company's strategic direction, fostering a culture of collaboration and excellence, and expanding its market presence.
Experience Summary
Current Role
As the Chief Executive Officer of Harmless Harvest since December 2024, Greg is leading the company's mission to provide sustainable and ethically-sourced products that promote health and wellness. Under his guidance, Harmless Harvest has strengthened its commitment to environmental sustainability, launched new product lines, and expanded its distribution channels, resulting in significant revenue growth and market share gains.
Career Progression
Prior to his current role, Greg held several senior leadership positions, including serving as the President of CamelBak, where he oversaw the brand's successful turnaround and global expansion, and as the Chief Marketing Officer at EagleRider and Arctic Cat, where he spearheaded innovative marketing strategies and product development initiatives.
Throughout his career, Greg has demonstrated a strong ability to identify market opportunities, build high-performing teams, and drive organizational transformation. His diverse experience in the hardware, home improvement, and consumer goods sectors has equipped him with a deep understanding of consumer behavior, market trends, and the evolving competitive landscape.
Academic Background
Greg holds an MBA in Marketing from the University of Texas at Austin's Red McCombs School of Business, as well as a Bachelor of Arts in Advertising from Louisiana State University. His academic achievements and specialized training have provided him with a solid foundation in strategic decision-making, marketing, and leadership.
Areas of Expertise
- Strategic leadership and business transformation
- Brand management and marketing strategy
- Product innovation and development
- Supply chain optimization and operational efficiency
- Talent management and team building
- Sustainability and environmental stewardship
Professional Impact
Under Greg's leadership, Harmless Harvest has experienced significant growth, with the company's revenue and market share reaching new heights. He has been instrumental in driving the company's sustainability initiatives, including the adoption of eco-friendly packaging and the implementation of ethical sourcing practices. Greg's industry contributions and visionary approach have earned him recognition as a thought leader in the consumer products sector.
Conclusion
With his extensive experience, strategic vision, and commitment to sustainable growth, Greg Williamson is well-positioned to guide Harmless Harvest through its next phase of expansion and solidify the company's position as a leader in the health and wellness industry.
