Professional Summary
Professional Overview
Gregg Holzrichter is an accomplished Chief Marketing Officer with over 25 years of experience driving marketing strategy and execution for leading technology companies. He is skilled in developing and implementing effective marketing programs that accelerate growth, enhance brand visibility, and generate high-quality leads.
Experience Summary
Current Role
Gregg currently serves as the Chief Marketing Officer at Opsera, a leading continuous orchestration platform provider. In this role, he is responsible for overseeing the company's global marketing initiatives, including go-to-market strategy, demand generation, content creation, and digital marketing. Gregg's strategic vision and data-driven approach have been instrumental in positioning Opsera as a leading innovator in the DevOps and cloud automation space.
Career Progression
Prior to joining Opsera, Gregg held various senior marketing leadership roles at prominent technology companies, including Hazelcast, Aporeto, Big Switch Networks, Atlantis Computing, Virsto Software, Medallia, and VMware. Throughout his career, he has demonstrated a track record of driving measurable business impact through effective marketing campaigns, brand positioning, and strategic partnerships.
Gregg's diverse industry experience, coupled with his deep understanding of enterprise software and cloud computing, has enabled him to consistently deliver innovative marketing solutions that address the evolving needs of his clients and customers.
Academic Background
Gregg holds a Bachelor's degree in Marketing from the University of California, Berkeley, where he graduated with honors.
Areas of Expertise
- Strategic marketing and brand management
- Demand generation and lead nurturing
- Content creation and digital marketing
- Marketing automation and analytics
- Go-to-market strategy and execution
- Cross-functional collaboration and team leadership
Professional Impact
Throughout his career, Gregg has been instrumental in driving significant business growth and market share for the organizations he has served. Notable achievements include:
- Spearheaded a comprehensive rebranding and go-to-market strategy that resulted in a 30% increase in brand awareness and a 25% uplift in lead generation for Hazelcast.
- Developed and implemented a data-driven demand generation program that enabled Aporeto to achieve a 40% increase in qualified sales opportunities.
- Led the marketing integration efforts following the acquisition of Virsto Software by VMware, ensuring a seamless transition and continued market momentum.
Conclusion
Gregg Holzrichter is a seasoned marketing executive with a proven track record of driving strategic marketing initiatives that deliver measurable business impact. With his extensive experience in the technology industry and a deep understanding of marketing best practices, he is well-positioned to lead Opsera's marketing efforts and contribute to the company's continued growth and success.
