Gregg Pastore

Sr. Director of Digital Marketing Strategy

Professional Overview
Gregg Pastore is an accomplished digital marketing strategist with over 17 years of experience in the sports and entertainment industry. As the Sr. Director of Digital Marketing Strategy at the Buffalo Bills, he leads the organization's digital transformation and oversees the development and execution of impactful digital campaigns across multiple platforms.

Experience Summary

Current Role
In his current role as Sr. Director of Digital Marketing Strategy at the Buffalo Bills, Gregg is responsible for developing and implementing the team's comprehensive digital marketing strategy. He directs a team of digital professionals to create engaging content, drive fan engagement, and optimize digital channels to achieve measurable business results. Gregg's expertise in data-driven decision making and his ability to align digital initiatives with broader organizational goals have made him a valuable asset to the Buffalo Bills.

Career Progression
Prior to his current role, Gregg held various leadership positions within the Pegula Sports and Entertainment organization, where he played a pivotal role in shaping the digital media and marketing strategies for the Buffalo Bills, Buffalo Sabres, and other affiliated properties. He has a proven track record of driving digital innovation, optimizing content distribution, and utilizing analytics to inform strategic decisions.

Earlier in his career, Gregg served as the Senior Director of Digital Media at the Buffalo Bills, where he oversaw the team's digital presence and spearheaded the development of cutting-edge digital platforms and fan engagement initiatives. He also held roles in sports information and new media at the University at Buffalo and SUNY Brockport, where he honed his skills in digital content creation and sports communication.

Academic Background
Gregg holds a Bachelor's degree in Sport Management from the University at Buffalo, where he developed a strong foundation in sports business and operations.

Areas of Expertise

• Digital marketing strategy and execution

• Content creation and optimization

• Audience engagement and fan experience

• Data-driven decision making and analytics

• Sports industry knowledge and trends

• Team and project management

Professional Impact
Under Gregg's leadership, the Buffalo Bills have significantly expanded their digital footprint, driving increased fan engagement and revenue growth. He has spearheaded the development of innovative digital platforms, including the team's award-winning mobile app and social media channels, which have garnered industry recognition and praise.

Gregg's strategic approach and ability to leverage data and analytics have enabled the Buffalo Bills to enhance their digital marketing efforts, leading to improved fan loyalty, ticket sales, and corporate partnerships. His contributions have played a crucial role in the organization's overall success and growth.

Conclusion
Gregg Pastore is a seasoned digital marketing strategist with a proven track record of driving innovation and delivering impactful results in the sports and entertainment industry. His deep expertise, collaborative leadership style, and commitment to continuous improvement make him a valuable asset to the Buffalo Bills and a respected leader in the field of digital marketing.