Gregg Ribatt

Chief Executive Officer, Reef

Professional Overview
Gregg Ribatt is an accomplished business leader with extensive experience in the retail and consumer goods industries. As the Chief Executive Officer of Reef, he is responsible for driving the strategic direction and operational excellence of the company, leveraging his expertise in brand management, product innovation, and digital transformation.

Experience Summary

Current Role
As the CEO of Reef since 2018, Gregg has been instrumental in revitalizing the brand and positioning it for long-term growth. Under his leadership, Reef has expanded its product portfolio, enhanced its digital presence, and strengthened its global distribution network, solidifying its position as a leading lifestyle and outdoor brand.

Career Progression
Prior to joining Reef, Gregg held various executive-level positions in the industry, including serving as the CEO of The Rockport Company, where he successfully navigated the company through a critical turnaround phase. He also previously served as the CEO of Crocs, where he spearheaded initiatives to diversify the brand's product offering and enhance its global presence.

Gregg's career also includes roles as a Senior Advisor at Charlesbank Capital Partners and The Blackstone Group, where he provided strategic guidance and operational expertise to portfolio companies. Additionally, he has served on the boards of directors for Crocs and Spanx, Inc., further expanding his industry knowledge and leadership experience.

Academic Background
Gregg holds an MBA from the University of Chicago Graduate School of Business and a Bachelor of Arts degree from Wesleyan University, where he developed a strong foundation in business and strategy.

Areas of Expertise

• Brand management and revitalization

• Product innovation and portfolio diversification

• Digital transformation and e-commerce strategy

• Global expansion and distribution network optimization

• Operational efficiency and financial management

• Mergers, acquisitions, and strategic partnerships

Professional Impact
Throughout his career, Gregg has demonstrated a proven track record of driving growth and profitability for the organizations he has led. His strategic vision, strong leadership, and deep industry expertise have enabled him to navigate complex business challenges and deliver tangible results for his stakeholders.

Conclusion
Gregg Ribatt's extensive experience in the retail and consumer goods industries, coupled with his proven ability to lead transformative initiatives, positions him as a valuable asset to Reef. In his role as CEO, he is poised to further strengthen the brand's market position, drive innovation, and create long-term value for the company and its stakeholders.