Gregory Fass

VP of Marketing | Los Angeles, CA

Professional Overview

Gregory Fass is an accomplished marketing executive with over a decade of experience driving brand growth and customer engagement. As the VP of Marketing at Liquid Death Mountain Water, he is responsible for leading the company's marketing strategy, overseeing creative development, and driving innovative digital campaigns to elevate the brand's unique positioning in the beverage industry.

Experience Summary

Current Role

As the VP of Marketing at Liquid Death Mountain Water since 2020, Gregory has been instrumental in shaping the brand's marketing approach and expanding its reach. He is responsible for developing and executing integrated marketing campaigns that leverage a mix of digital, social, and traditional channels to engage the brand's target audience. Under his leadership, Liquid Death has experienced significant growth, cementing its position as a disruptive player in the competitive water category.

Career Progression

Prior to joining Liquid Death, Gregory held various marketing roles at MeUndies, where he progressed from Senior Brand Manager to Director of Brand Marketing. In these positions, he spearheaded successful campaigns that drove brand awareness, customer acquisition, and revenue growth. Earlier in his career, Gregory gained experience in public relations and social media marketing at agencies such as Moxie Communications Group and Moodswing360 / CHAOS Firm.

Academic Background

Gregory holds a Bachelor of Arts (B.A.) degree in Economics from the University of Colorado Boulder. He also completed a semester abroad at Griffith University in Australia, where he studied marketing and economics.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Digital marketing and social media optimization

• Analytical and data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact

At Liquid Death, Gregory has been instrumental in developing and implementing innovative marketing campaigns that have elevated the brand's visibility and engagement with its target audience. Under his leadership, the company has experienced significant growth, with its products now sold in over 25,000 retail locations nationwide. Additionally, Gregory has established strategic partnerships with influencers and content creators, further amplifying the brand's unique and disruptive message.

Conclusion

With his deep understanding of the marketing landscape, data-driven approach, and proven track record of driving growth, Gregory Fass is a valuable asset to Liquid Death Mountain Water. He is committed to continue expanding the brand's reach and solidifying its position as a leader in the water industry.