Gregory Reeder

Chief Executive Officer, Medterra

Barcelona, Catalonia, Spain

Professional Overview
Gregory Reeder is an accomplished healthcare executive with extensive global experience in the pharmaceutical and consumer wellness industries. As the Chief Executive Officer of Medterra, he leverages his deep expertise in brand strategy, marketing, and operations to drive the company's growth and innovation in the rapidly evolving wellness sector.

Experience Summary

Current Role
As the Chief Executive Officer of Medterra, a leading provider of premium CBD products, Gregory oversees all aspects of the company's operations, including strategic planning, product development, marketing, and sales. Under his leadership, Medterra has become a trusted brand known for its commitment to quality, safety, and customer satisfaction.

Career Progression
Prior to joining Medterra, Gregory held several senior leadership roles at Pfizer, where he served as the Head of Global Wellness and Consumer Healthcare, the General Manager and Vice President of Consumer Healthcare Canada, and the Regional Marketing Lead and Vice President of Vaccines Europe. He also served as the President of the Pharmaceutical Research and Manufacturers of America (PhRMA), where he advocated for policies that support innovation and patient access to transformative therapies.

Earlier in his career, Gregory held various brand management and product development positions at Procter & Gamble, where he honed his skills in market analysis, brand strategy, and product formulation.

Academic Background
Gregory holds a Bachelor of Science degree in Chemical Engineering from the University of Michigan and a Master of Business Administration from the Kellogg School of Management at Northwestern University.

Areas of Expertise

• Strategic brand management and marketing

• Consumer healthcare and wellness product development

• Global market expansion and operations

• Regulatory and policy landscapes in the pharmaceutical and wellness industries

• Merger and acquisition integration

Professional Impact
During his tenure at Pfizer, Gregory spearheaded the successful launch of several innovative consumer healthcare products, which contributed to the company's revenue growth and market share expansion. As the President of PhRMA, he played a pivotal role in advocating for policies that fostered innovation and improved patient access to life-changing therapies.

At Medterra, Gregory has been instrumental in driving the company's strategic vision, leading the development of new product lines, and expanding the brand's global footprint. Under his leadership, Medterra has consistently delivered strong financial performance and maintained its position as a market leader in the CBD industry.

Conclusion
With his exceptional track record of success in the pharmaceutical and consumer wellness industries, Gregory Reeder is poised to lead Medterra to new heights. His strategic thinking, operational expertise, and commitment to innovation make him a valuable asset to the company and its mission to provide high-quality, trusted wellness solutions to consumers worldwide.