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Greig Brash

Greig Brash


Marketing Automation Specialist



Greig Brash is a seasoned marketing professional with a strong track record of driving success through innovative digital strategies and data-driven marketing automation. As a Marketing Automation Specialist at realestate.co.nz, he leverages his expertise to optimize customer engagement, enhance lead generation, and deliver measurable results for the organization.

Professional Overview


Greig's core strengths lie in marketing automation, campaign management, and data analysis. He possesses a deep understanding of marketing technology solutions and their strategic application to achieve business objectives. With a keen eye for detail and a data-driven approach, Greig consistently delivers impactful campaigns that elevate brand awareness and drive conversions.

Experience Summary



Current Role


As the Marketing Automation Specialist at realestate.co.nz, Greig is responsible for designing, implementing, and optimizing advanced marketing automation workflows. He collaborates cross-functionally to develop and execute targeted, personalized campaigns that enhance the customer experience and drive measurable results. Greig's expertise in marketing automation platforms, lead nurturing, and data analytics has been instrumental in driving increased engagement and conversions for realestate.co.nz.

Career Progression


Prior to his current role, Greig served as the Senior Marketing Automation Executive at Stuff, where he spearheaded the implementation and optimization of the company's marketing automation strategy. He played a pivotal role in improving lead generation, automating customer journeys, and streamlining marketing operations. Before that, Greig held the position of Affiliate Marketing Manager at S.L.I.C.E. Digital, where he successfully managed a portfolio of affiliate marketing campaigns and partnerships, driving significant revenue growth for the organization.

Academic Background


Greig holds a Bachelor of Commerce degree in Marketing from the University of Auckland, where he graduated with Distinction. He is committed to continuous learning and regularly attends industry events and training programs to stay abreast of the latest marketing trends and technologies.

Areas of Expertise


  • Marketing Automation: Proficient in the design, implementation, and optimization of marketing automation workflows and campaigns across various platforms.

  • Campaign Management: Skilled in developing and executing integrated, multi-channel marketing campaigns that deliver measurable results.

  • Data Analytics: Adept at leveraging data insights to drive decision-making, optimize marketing strategies, and measure campaign performance.

  • Leadership and Collaboration: Effective in leading cross-functional teams and partnering with stakeholders to align marketing initiatives with business objectives.


Professional Impact


Throughout his career, Greig has played a pivotal role in driving significant improvements in lead generation, customer engagement, and marketing ROI for the organizations he has served. At Stuff, he implemented a comprehensive marketing automation strategy that resulted in a 35% increase in lead conversion rates. At S.L.I.C.E. Digital, he spearheaded the development of a successful affiliate marketing program that generated a 27% year-over-year increase in revenue.

Conclusion


Greig Brash is a highly skilled Marketing Automation Specialist with a proven track record of delivering impactful digital marketing strategies and driving measurable results. His expertise in marketing automation, data-driven decision-making, and cross-functional collaboration makes him a valuable asset to realestate.co.nz and the broader marketing community.