Greig Brash
Marketing Automation Specialist
Professional Overview
Greig Brash is a seasoned Marketing Automation Specialist with extensive experience in driving digital marketing success. He specializes in leveraging marketing automation tools and strategies to optimize campaign performance, enhance customer engagement, and boost business growth. Greig's industry expertise, analytical mindset, and strong technical proficiency make him a valuable asset in the digital marketing landscape.
Experience Summary
Current Role
Greig currently serves as a Marketing Automation Specialist at realestate.co.nz, where he is responsible for designing, implementing, and optimizing marketing automation workflows and campaigns. He works closely with the marketing team to streamline lead nurturing processes, improve customer journeys, and drive measurable results.
Career Progression
Prior to his current role, Greig held the position of Senior Marketing Automation Executive at Stuff, where he spearheaded the development and implementation of advanced marketing automation strategies. He played a crucial role in automating lead management, enhancing customer engagement, and improving marketing ROI. Before that, Greig served as an Affiliate Marketing Manager at S.L.I.C.E. Digital, where he successfully managed complex affiliate partnerships and optimized their performance.
Academic Background
Greig holds a Bachelor's degree in Marketing from the University of Auckland, where he demonstrated academic excellence and developed a strong foundation in digital marketing principles.
Areas of Expertise
- Marketing automation platform implementation and optimization
- Lead generation and nurturing workflows
- Customer segmentation and personalization
- Email marketing campaign management
- Performance analytics and data-driven decision making
- Cross-channel integration and omnichannel strategies
- Project management and team collaboration
Professional Impact
Throughout his career, Greig has been instrumental in driving significant improvements in marketing automation efficiency and effectiveness. At Stuff, he led the implementation of a new marketing automation platform, which resulted in a 28% increase in lead conversion rates and a 19% reduction in customer acquisition costs. At S.L.I.C.E. Digital, Greig's expertise in affiliate marketing helped the company expand its partner network and achieve a 32% year-over-year increase in affiliate revenue.
Conclusion
Greig Brash's impressive track record, deep understanding of marketing automation, and commitment to driving measurable results make him a valuable asset in the digital marketing industry. His ability to translate complex data into actionable insights and his talent for optimizing marketing campaigns position him as a trusted advisor and strategic partner for organizations seeking to harness the power of marketing automation.
