Gretchen Cover

Marketing Manager
Fullerton, CA, United States

Professional Overview

Gretchen Cover is an experienced marketing professional with a proven track record of driving successful campaigns and initiatives across the construction and engineering industries. As a Marketing Manager at DKS Associates, she leverages her extensive expertise to develop and implement comprehensive marketing strategies that elevate brand visibility, generate qualified leads, and foster long-term client relationships.

Experience Summary

Current Role

Marketing Manager, DKS Associates (2023-05-01 to Present)

• Responsible for developing and executing integrated marketing campaigns to promote the company's service offerings and expertise

• Collaborates cross-functionally with sales, business development, and project teams to align marketing efforts with organizational goals

• Spearheads the creation of high-impact content, including web content, collateral, presentations, and social media posts, to engage target audiences

• Analyzes marketing performance data to optimize strategies and track the effectiveness of campaigns

Career Progression

Western Region Marketing Communications Manager, STV (2016-10-01 to 2023-01-01)

• Managed the marketing and communications efforts for the Western United States region, overseeing a team of marketing professionals

• Developed and implemented targeted marketing plans to support business development activities and capture new opportunities

• Leveraged digital marketing tactics to enhance the firm's online presence and engagement with potential clients

California Marketing Manager, Lockwood, Andrews & Newnam, Inc. (2015-09-01 to 2016-10-01)

• Developed and executed marketing campaigns to promote the company's services and capabilities in the California market

• Collaborated with project teams to highlight successful client engagements and industry-leading projects

• Supported business development efforts by creating customized proposals and presentations

Academic Background

Master of Business Administration (MBA), California Lutheran University

Areas of Expertise

• Integrated marketing strategy and campaign development

• Content creation and digital marketing

• Branding and corporate communications

• Client relationship management

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the redesign of the company's website, resulting in a 25% increase in website traffic and a 20% improvement in lead generation

• Developed a comprehensive social media strategy that led to a 35% increase in followers and a 50% improvement in engagement across key platforms

• Collaborated with the sales team to create a targeted lead nurturing program, which resulted in a 15% increase in qualified leads and a 12% improvement in conversion rates

Conclusion

With her extensive experience in the construction and engineering industries, Gretchen Cover is a versatile marketing professional who excels at crafting and executing strategic marketing initiatives that drive measurable results. Her ability to align marketing efforts with broader business objectives, combined with her strong leadership and cross-functional collaboration skills, make her a valuable asset to DKS Associates as they continue to expand their market presence and client base.