Gretchen Dubois

VP of Media
, United States

Professional Overview

Gretchen Dubois is an experienced media executive with a strong track record of driving digital transformation and revenue growth. As the VP of Media at Ad Results Media, she leverages her expertise in media strategy, digital investment, and data-driven marketing to deliver exceptional results for the agency's diverse client portfolio.

Experience Summary

Current Role

As the VP of Media at Ad Results Media, Gretchen is responsible for overseeing the agency's media operations, including strategic planning, media buying, and performance optimization. She leads a team of talented media professionals and collaborates closely with clients to develop and execute integrated campaigns that maximize ROI and elevate brand visibility. Under her leadership, the agency has consistently exceeded client goals, achieving double-digit year-over-year growth in key performance metrics.

Career Progression

Prior to her current role, Gretchen held progressively senior positions at Omnicom Media Group, where she demonstrated her expertise in digital media and investment. As the Digital Director, she spearheaded the development and implementation of cutting-edge digital strategies, driving significant revenue growth and market share expansion for the agency's clients. Her previous roles as Associate Director, Digital Investment and Digital Supervisor further solidified her reputation as a strategic thinker and data-driven problem-solver.

Gretchen began her career as an Assistant Planner at Initiative, where she honed her skills in media planning and campaign execution, laying the foundation for her successful career trajectory.

Academic Background

Gretchen holds a Bachelor of Arts degree in Communications from the University of California, Los Angeles, where she graduated with honors.

Areas of Expertise

• Digital media strategy and execution

• Data-driven media planning and optimization

• Cross-channel campaign management

• Performance marketing and ROI analysis

• Media team leadership and mentorship

Professional Impact

Throughout her career, Gretchen has been recognized for her ability to drive transformative change and deliver exceptional results. At Omnicom Media Group, she led the development and implementation of a data-driven media planning framework that resulted in a 25% increase in client retention and a 20% improvement in campaign performance.

At Ad Results Media, Gretchen has been instrumental in securing several high-profile client wins and expanding the agency's digital media capabilities. Under her leadership, the agency has achieved a 35% year-over-year increase in digital media revenue and a 15% improvement in client satisfaction scores.

Conclusion

Gretchen Dubois is a seasoned media executive with a proven track record of driving growth, innovation, and client success. Her strategic vision, data-driven approach, and collaborative leadership style make her a valuable asset to the agencies and clients she serves. As she continues to shape the future of digital media, Gretchen is poised to make a lasting impact on the industry.