Gretchen Johnson
Design Director, Los Angeles, California, United States
Professional Overview
Gretchen Johnson is an accomplished design professional with over 15 years of experience in the fashion and apparel industry. As the Design Director at Trixxi Clothing Inc., she leads a talented team of designers in creating cutting-edge, trend-forward collections that resonate with a global audience. Gretchen's expertise spans product development, brand strategy, and creative direction, with a proven track record of driving innovation and commercial success.
Experience Summary
Current Role
As the Design Director at Trixxi Clothing Inc. since August 2023, Gretchen is responsible for overseeing the company's entire design process, from conceptualization to production. She collaborates closely with cross-functional teams to develop cohesive, on-brand collections that exceed customer expectations and drive revenue growth. Gretchen's strategic vision and creative leadership have been instrumental in positioning Trixxi as a leading player in the contemporary women's apparel market.
Career Progression
Prior to her current role, Gretchen was the Founder and Creative Director of UNSUPERVISED Los Angeles Design Co., a boutique design studio she established in 2015. During her tenure, she led the design and development of critically acclaimed apparel collections, in addition to authoring and publishing several design-focused books through UNSUPERVISED Press. Gretchen has also held senior design positions at renowned fashion brands, including S by Serena, RYSE the Label, and bebe stores, where she honed her expertise in product development, trend forecasting, and brand positioning.
Academic Background
Gretchen holds a Bachelor of Fine Arts degree in Fashion Design from the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles, where she graduated with honors.
Areas of Expertise
- Apparel design and product development
- Brand strategy and creative direction
- Trend forecasting and consumer insights
- Cross-functional collaboration and team leadership
- Project management and deadline-driven execution
Professional Impact
Throughout her career, Gretchen has consistently demonstrated her ability to deliver exceptional results. At UNSUPERVISED Los Angeles Design Co., she grew the company's revenue by 35% year-over-year and secured several high-profile collaborations with industry influencers. As the Design Director at bebe stores, Gretchen played a pivotal role in revitalizing the brand's aesthetic, resulting in a 27% increase in sales across the bebe, 2b bebe, and bebe outlet channels.
Conclusion
Gretchen Johnson is a seasoned design professional with a proven track record of driving innovation, commercial success, and brand transformation. In her current role as Design Director at Trixxi Clothing Inc., she continues to leverage her extensive industry experience and creative vision to elevate the company's design offerings and solidify its position as a leading force in the contemporary women's apparel market.
