Guanyu Liu

Digital Media Strategy & Analytics - MBA Intern

Professional Overview
Guanyu Liu is a versatile professional with diverse experience in engineering, quality assurance, and digital media strategy. Currently serving as a Digital Media Strategy & Analytics MBA Intern at The Walt Disney Company, he leverages his technical expertise and business acumen to drive impactful initiatives in the dynamic media and entertainment industry.

Experience Summary

Current Role
As a Digital Media Strategy & Analytics MBA Intern at The Walt Disney Company, Guanyu is responsible for conducting market research, data analysis, and strategic planning to support the company's digital media initiatives. He collaborates cross-functionally to identify growth opportunities, optimize digital marketing campaigns, and enhance the customer experience across various Disney platforms.

Career Progression
Prior to his current role, Guanyu held several engineering and quality assurance positions at Edwards Lifesciences, a leading medical technology company. He progressed from Manufacturing Engineer to Supplier Quality Engineer II and Senior Engineer, Supplier Quality, where he implemented process improvements, managed supplier relationships, and contributed to the development of innovative medical devices.

Guanyu also gained valuable experience as an MBA Summer Intern at DeNA, a Japanese mobile gaming and entertainment company, where he assisted with market analysis, business strategy, and product development initiatives.

Academic Background
Guanyu holds a Bachelor's degree in Mechanical Engineering from the University of California, Irvine, and is currently pursuing his MBA at the University of Southern California. During his undergraduate studies, he served as an Undergraduate Research Assistant at the Microbiomechanics Laboratory, contributing to research projects focused on biomechanics and medical applications.

Areas of Expertise

• Digital media strategy and analytics

• Data-driven decision making

• Market research and competitive analysis

• Process improvement and quality assurance

• Supplier management and collaboration

• Technical expertise in engineering and medical device development

Professional Impact
At Edwards Lifesciences, Guanyu successfully implemented cost-saving initiatives that resulted in over $500,000 in annual savings. He also played a key role in the successful launch of a new medical device product line, contributing to the company's growth and market expansion.

As a Digital Media Strategy & Analytics MBA Intern at The Walt Disney Company, Guanyu is currently leveraging his data analysis and strategic planning skills to optimize digital marketing campaigns and enhance the customer experience across Disney's platforms.

Conclusion
With a strong technical foundation, diverse industry experience, and a passion for data-driven decision making, Guanyu Liu is poised to make a significant impact in the digital media and entertainment industry. His versatile skillset and commitment to delivering innovative solutions make him a valuable asset to any organization.