Professional Summary
Professional Overview
Guilherme Odri is a seasoned media professional with over a decade of experience in the journalism and content management industry. As the Senior Managing Editor at LinkedIn, he leverages his expertise in news curation, editorial strategy, and content optimization to drive engaging and impactful narratives across the platform.
Experience Summary
Current Role
As the Senior Managing Editor at LinkedIn since October 2023, Guilherme is responsible for overseeing the company's content strategy and editorial operations. He leads a team of editors and content creators to produce high-quality, thought-provoking content that informs and inspires LinkedIn's global user base. Under his leadership, the content team has achieved significant growth in engagement and reach, contributing to LinkedIn's position as a premier professional networking and content platform.
Career Progression
Guilherme's career in the media industry began as an intern at Trip Editora and Abril, where he honed his skills in news reporting and community management. He then held progressively senior roles at Ketchum, SunsetDDB, and Abril Mídia, gaining valuable experience in content creation, editorial management, and strategic communication. Prior to his current role, Guilherme served as the Managing Editor, Senior News Editor, and News Editor at LinkedIn, where he played a pivotal role in shaping the platform's editorial direction and content initiatives.
Academic Background
Guilherme holds a degree in Journalism from the University of São Paulo, where he developed a strong foundation in journalistic principles, research, and storytelling.
Areas of Expertise
- News curation and editorial strategy
- Content optimization and performance analysis
- Team leadership and talent development
- Multimedia content creation (written, video, and audio)
- Audience engagement and community management
Professional Impact
During his tenure at LinkedIn, Guilherme has spearheaded several successful content initiatives that have driven significant engagement and growth. He led the development of a content series highlighting inspiring professional stories, which garnered over 1 million views and enhanced LinkedIn's reputation as a trusted source of career-focused content. Guilherme's strategic guidance and data-driven approach have also enabled the content team to continuously improve the performance and relevance of the platform's news and feature articles.
Conclusion
With his extensive experience, strategic mindset, and passion for storytelling, Guilherme Odri is a valuable asset to LinkedIn's content and editorial efforts. His ability to translate complex information into engaging, user-friendly narratives, combined with his leadership skills and data-driven decision-making, make him a highly effective Senior Managing Editor. Guilherme's commitment to driving impactful content and fostering a collaborative team environment positions him as a key contributor to LinkedIn's continued success and growth.
