Guillermo Sanchez
Current Role: Co-founder and CEO, Publitas.com
Location: Amsterdam, Noord-Holland, Netherlands
LinkedIn Profile: [Guillermo Sanchez](https://nl.linkedin.com/in/gfsanchez)
Twitter: [Guillermo_FS](https://twitter.com/guillermo_fs?lang=en)
Professional Summary
Guillermo Sanchez is a forward-thinking entrepreneur, recognized for founding and leading Publitas.com, a B2B SaaS company that transforms print catalogs and magazines into interactive, shoppable digital publications. He is also the founder of MAT Research, an initiative focused on invitro human-based drug testing that highlights his diverse interests and deep expertise in technology and innovation.
Key Achievements and Professional Activities
- Publitas.com Leadership: Guillermo has been pivotal in the development and success of Publitas.com, positioning the company as a leader in digital commerce solutions since its inception.
- Amsterdam Ruby Group: Besides his role at Publitas, Guillermo is actively involved in the tech community as a co-organizer of the Amsterdam Ruby Group, showcasing his commitment to fostering innovation and collaboration within the tech industry.
- MAT Research: As the founder of MAT Research, Guillermo has extended his innovation to the field of health tech, specifically in invitro human-based drug testing.
Languages
- English: Full Professional Proficiency
- Spanish: Native or Bilingual Proficiency
- Dutch: Native or Bilingual Proficiency
- French: Basic Competency
- German: Basic Competency
- Portuguese: Basic Competency
Education
- Vrije Universiteit Amsterdam
- IESE Business School: Advanced Management Program (AMP)
Notable Mentions and Activities
- ISO NEN-certification: Recently, under Guillermo's leadership, Publitas achieved ISO NEN-certification, underscoring the company’s commitment to quality and data security.
- Public Speaking: Guillermo is known for sharing his knowledge and experience at various prestigious platforms. For instance, he was a speaker at the World Retail Congress 2024, discussing digital transformation in retail.
- Tech Innovation Advocacy: Guillermo's role in Publitas includes advocating for the digitization of static creative content, which he discussed at the Future Retail Stage session in the World Retail Congress.
Recommendations
- Johan Taccoen: Highlights Guillermo’s entrepreneurial mindset and flexible, solution-oriented approach.
- Chris Koeling: Commends Guillermo’s passionate and innovative personality coupled with a good sense of humor, making him an engaging and effective business leader.
Professional Interests
Guillermo is passionate about several areas that include:
- Startups and Entrepreneurship: Actively involved with the startup ecosystem, nurturing a culture of innovation.
- Technology and Software Development: Especially in SaaS and digital transformation domains.
- Retail Innovations: Pioneering new standards in retail marketing through digital catalog solutions.
- Travel and Lifestyle: Enjoys travelling, good food, coffee, and is passionate about cars.
Company Overview: Publitas.com
- Mission: Publitas aims to revolutionize the e-commerce customer journey by turning traditional print catalogs into interactive and engaging digital experiences.
- Employee Experience: The company is known for its employee-centric policies, evidenced by a high rating of 4.6 out of 5 on Glassdoor, reflecting excellent employee satisfaction and a positive work environment.
- Major Partnerships: Publitas has partnered with significant players in retail, such as METRO Cash & Carry, to launch digital catalogs across multiple countries, indicating substantial industry influence and reach.
Additional Information
- MAT Research: Guillermo’s involvement with MAT Research denotes his interest in the intersection of technology and healthcare, showing a multidimensional aspect of his professional pursuits.
- Online Presence: Active on social media and professional networks, Guillermo maintains a robust online presence that illustrates his professional journey and personal interests.
Conclusion
Guillermo Sanchez exemplifies a visionary leader with a strong entrepreneurial background, making substantial contributions to digital commerce and tech innovation. His work at Publitas.com and involvement in other initiatives highlights his diverse skill set and dedication to fostering technological advancements.
