Gustavo Sotero

Global VP of Marketing - Aesop

Gustavo Sotero is an accomplished marketing executive with a proven track record of driving global brand growth and innovation. As the Global VP of Marketing at Aesop, he is responsible for spearheading the strategic direction and creative vision for this renowned luxury skincare brand within the L'Oréal portfolio.

Professional Experience

Current Role

Global VP of Marketing - Aesop, L'Oréal (2024-06-01 to Present)

• Provide strategic leadership and oversight for Aesop's global marketing initiatives, ensuring alignment with the brand's core values and positioning

• Develop and implement innovative marketing strategies to drive brand awareness, customer engagement, and market share expansion across key international markets

• Lead a high-performing team of marketing professionals to deliver impactful campaigns, strengthen customer loyalty, and foster a distinctive brand experience

• Collaborate closely with cross-functional teams to enhance product development, refine go-to-market plans, and optimize marketing investments for maximum return

Career Progression

Founder, We Are Grom! Surrogacy Planners (2023-05-01 to Present)

• Launched a boutique surrogacy planning firm to provide personalized guidance and support to intended parents navigating the complex world of assisted reproduction

Brand General Manager - L'Oréal Luxe Brazil, L'Oréal (2022-06-01 to 2023-05-01)

• Spearheaded the strategic repositioning and expansion of the L'Oréal Luxe brand portfolio in the Brazilian market, resulting in double-digit sales growth

• Implemented data-driven marketing initiatives to enhance brand visibility, strengthen customer loyalty, and optimize channel performance

International Product Manager Assistant - Fragrances - Jean Paul Gaultier, Shiseido Group (2012-01-01 to 2012-06-01)

• Supported the successful launch of new Jean Paul Gaultier fragrances in global markets, leveraging market insights and consumer trends

Marketing Director Assistant - Travel Retail Worldwide, L'Oréal Luxe (2011-06-01 to 2011-12-01)

• Contributed to the development and execution of strategic marketing plans for the L'Oréal Luxe brand portfolio in the travel retail channel

Education

• Master of Business Administration (MBA), INSEAD, France

• Bachelor of Science in Marketing, Pontifical Catholic University of Rio de Janeiro, Brazil

Areas of Expertise

• Strategic brand management and marketing

• International product development and launches

• Digital marketing and e-commerce optimization

• Consumer insights and market intelligence

• Team leadership and cross-functional collaboration

Professional Impact

• Spearheaded the successful repositioning and growth of the L'Oréal Luxe brand portfolio in the Brazilian market, driving double-digit sales growth

• Launched a boutique surrogacy planning firm to provide personalized guidance and support to intended parents

• Recognized for his ability to lead high-performing marketing teams and deliver impactful, data-driven campaigns that strengthen brand equity and customer loyalty

Conclusion

Gustavo Sotero's extensive experience in the global luxury beauty industry, coupled with his strategic marketing expertise and entrepreneurial spirit, make him a valuable asset in driving the continued success and expansion of the Aesop brand worldwide.