GK

Guy Kawasaki

Adjunct Professor

Overview


Guy Kawasaki is a distinguished professional currently associated with the University of California, Santa Cruz as an adjunct professor at the Baskin School of Engineering. Simultaneously, Kawasaki serves as the Chief Evangelist at Canva and is recognized for his influential role in tech marketing and innovation.

Career Highlights


1. Canva: Kawasaki holds the role of Chief Evangelist, aiming to democratize graphic design. He joined Canva in 2014, leveraging his experience to boost the company's visibility and user engagement globally.
2. Apple: As a former Chief Evangelist at Apple, Kawasaki was pivotal in the success of the Macintosh through effective developer evangelism. His tenure at Apple marked significant contributions to the tech industry.
3. Remarkable People Podcast: Kawasaki hosts the Remarkable People podcast, which focuses on making individuals' stories widely known and appreciated.

Academic Contributions


  • University of California, Santa Cruz: Kawasaki is an adjunct professor with a focus on entrepreneurship and innovation at the Baskin School of Engineering. His role includes imparting practical insights from his extensive career in technology and entrepreneurial ventures.

  • Haas School of Business, UC Berkeley: He is an executive fellow, contributing his expertise in business strategy and startup ecosystems.


Educational Background


  • BA in Psychology from Stanford University

  • MBA from UCLA

  • Honorary Doctorate from Babson College


Public Speaking and Writing


  • Books: Kawasaki has authored multiple bestsellers, including The Art of the Start 2.0, The Art of Social Media, and Enchantment. His writings often focus on practical business insights and strategies for startups.

  • Lectures: He regularly speaks at various events, such as the upcoming lecture "How to be Remarkable" at UC Santa Cruz, touching on topics from his storied career at Apple and innovative platforms like Canva.


Previous Ventures


  • Garage Technology Ventures: Founder and CEO of this early-stage venture capital firm, Kawasaki has field-tested his ideas with numerous newly established companies.

  • Fog City Software: Co-founded this company which produced Emailer and LetterRip, marking significant strides in email and list server technology.


Professional Philosophy


Kawasaki is widely regarded for shifting paradigms in tech marketing by tapping into what makes people care about products and stories. His approach as an evangelist blends marketing acumen with a profound understanding of user engagement and product loyalty.

Additional Roles and Affiliations


  • Former Trustee of Wikimedia Foundation: Contributing to the democratization of knowledge.

  • Special Advisor to Motorola at Google: Kawasaki provided strategic advisement focusing on innovative practices and market strategies.

  • Brand Ambassador for Mercedes Benz USA: Extending his influence in the automotive sector to boost brand recognition and alignment with tech-savvy audiences.


Social Media Presence


Guy Kawasaki maintains a robust online presence, actively engaging with audiences on platforms including LinkedIn, Twitter, Facebook, and YouTube, sharing insights and updates from his professional journey.

Event Involvement


  • Upcoming Event: Kawasaki is slated to discuss his career at the UC Santa Cruz's "How to be Remarkable" event, providing valuable strategies from his work with Apple and Canva, making him a sought-after speaker in professional development and tech circles.




Contact Information:



This consolidated profile offers detailed insights into Guy Kawasaki’s extensive career, his current roles, educational background, and his broad influence in both academic and technology sectors.