Executive Overview
Name: Guy Nicholls
Position: Chief Executive Officer (CEO), RPM Automotive Group Limited
Appointment Date: March 5, 2024
Previous Roles within RPM: Chief Operating Officer, Executive Director
Notable Previous Roles: CEO of Ryco Group at GUD Holdings (ASX:GUD), various executive positions at Genuine Parts Company, Interim General Manager Commercial at REDARC Electronics
Professional Background
Guy Nicholls brings over 30 years of senior executive experience in the automotive sector, particularly noted for strategy design and execution, manufacturing, supply chain management, and mergers and acquisitions. His career highlights include:
- Ryco Group (GUD Holdings): Served as CEO, leading strategic acquisitions that diversified the company's offerings beyond internal combustion engines.
- Genuine Parts Company (Repco, Napa Auto Parts): Held pivotal roles including Group General Manager of Brand & Product Optimisation and General Manager of Store Operations.
- REDARC Electronics: Engaged as Interim General Manager Commercial, contributing to significant commercial initiatives.
Nicholls has also been an influential board member of the Australian Automotive Aftermarket Association, contributing to the implementation of the Motor Vehicle Information Scheme (MVIS), enabling consumer choice in vehicle repairs.
Leadership at RPM Automotive Group Limited
Recent Developments
- CEO Appointment: Nicholls was promoted to CEO of RPM Automotive Group effective March 5, 2024, succeeding co-founder Clive Finkelstein, who moved to a strategic CCO role. This transition is aimed at steering the company through its next growth phase.
- Corporate Strategy: Under Nicholls’ leadership, the company continues to expand its footprint in the automotive aftermarket industry, emphasized by the opening of new recycling facilities and diversifying into new segments.
Achievements and Initiatives
- Growth and Expansion: During his tenure, RPM Automotive Group reported expansions in revenue and earnings, underscoring his successful leadership.
- Industry Advocacy: Played an important role in advocating for legislative changes to protect consumer interests in the automotive aftermarket sector.
RPM Automotive Group Limited Overview
Business Scope
RPM Automotive Group is an ASX-listed entity involved in:
- Manufacturing and retailing of parts and accessories for motorsport, passenger, and commercial vehicles.
- Provision of mechanical repair, roadside assistance, and tire fitment services.
Brands and Divisions
Key brands under RPM include:
- RPM Racewear
- Carline
- Genie
- Revolution Racegear
- Safety Dave
- Max 4x4
Board and Leadership
- Lawrence Jaffe: Non-Executive Chairman, co-founder with over 20 years in the industry.
- Clive Finkelstein: Chief Commercial Officer/Managing Director, co-founder with extensive experience in automotive wholesale and retail.
- Grant Carman: Non-Executive Director, Chartered Accountant with broad experience in corporate finance and capital markets.
Nicholls' leadership is underpinned by a robust executive team, each bringing substantial industry expertise and strategic insight to the table.
Strategic Vision
The RPM Group's mission is to meet the demands of Australian automotive consumers by delivering "Best in Class" products and services. This aligns with Nicholls' strategic initiatives on accelerating market share, sales, and profit growth, further solidifying RPM's status as a market leader.
In summary, Guy Nicholls' extensive experience and recent appointment as CEO position RPM Automotive Group for continued growth and strategic advancements within the highly competitive automotive aftermarket industry.
Contact Details:
Location: 1-7 Ausco Place, Dandenong South, VIC 3175
Phone: +61 3 9998 2476
Email: support@rpmgroup.net.au
Website: [RPM Automotive Group Limited](https://rpmgroup.net.au)
