Professional Role and Current Position
Guy Yalif serves as the Chief Evangelist at Webflow, based in Burlingame, California. His role positions him as a key spokesperson and strategic advocate for the company’s marketing and product vision, particularly focusing on how Webflow navigates emerging trends and technologies to empower users.
Career Background and Notable Experience
Guy Yalif brings over 20 years of B2B marketing and SaaS executive experience, specializing in leveraging artificial intelligence to drive revenue growth on websites and digital advertising platforms. Prior to his current role, he was the Co-Founder and CEO of Intellimize, an AI-powered website personalization platform acquired by Webflow in 2024. Under his leadership, Intellimize became an innovative player in AI-driven webpage optimization and personalization.
Before Intellimize, Yalif held marketing leadership roles at prominent technology companies including Twitter (head of vertical marketing), BrightRoll, and Yahoo, contributing expertise in scaling digital marketing and advertising initiatives. His background also includes involvement with companies such as Microsoft.
His career includes four successful business exits, substantiating his track record of building and scaling technology companies.
Thought Leadership and Industry Contributions
Guy is a recognized speaker and author in the fields of AI, digital marketing, brand strategy, and performance marketing. He frequently presents at high-profile marketing events, including the Chief Marketing Officer (CMO) Alliance Summits in New York and Silicon Valley, where he shares insights on topics such as AI application in brand strategy and performance marketing.
He actively participates in webinars and podcasts focused on emerging marketing technologies and strategies. Key recent engagements include:
- Webinar on Answer Engine Optimization (AEO) with CXL in August 2025, where he discussed how Webflow is adapting to new search paradigms and enhancing user visibility through innovative platform changes.
- Appearances on marketing podcasts such as The Pocus Unlocking Revenue Podcast and The GTMnow Podcast, where he unpacks marketing trends crucial for B2B marketers in 2025.
- Leadership discussions emphasizing the integration of AI-powered personalization, account-based marketing (ABM), and evolving search dynamics to optimize digital marketing performance.
Educational Background
Guy Yalif is an alumnus of Princeton University, a credential reflecting a strong academic foundation supporting his career in technology and marketing.
Geographic and Network Information
He is located in Burlingame, California and maintains a professional network of over 500 LinkedIn connections, underscoring his extensive engagement within the technology and marketing industries.
Company Context and Strategic Insights
Webflow, under the influence of leaders like Yalif, is actively expanding beyond its core visual website development platform, as evidenced by its strategic acquisition of Intellimize. This move signals the company’s ambitions to solidify an integrated website experience platform leveraging AI for personalization and optimization.
Yalif’s evangelism focuses on how Webflow empowers marketers and business owners to:
- Stay competitive amid changing search engine technologies (especially AI-driven search and AEO).
- Combine brand strategy with performance marketing for measurable revenue impact.
- Implement AI in practical, revenue-increasing ways on digital assets.
His leadership and engagement in educating marketers about both hype and reality in AI adoption provide actionable perspectives for businesses seeking to future-proof their digital marketing strategies through Webflow’s platform.
Relevant Links for Reference
- [LinkedIn Profile](https://www.linkedin.com/in/gyalif)
- [Webinar: Answer Engine Optimization Insights from Webflow | CXL (Aug 5, 2025)](https://app.livestorm.co/conversionxl/webinar-aeo-lessons-from-webflow)
- [TechCrunch article on Webflow acquisition of Intellimize](https://techcrunch.com/2024/04/19/webflow-intellimize-acquisition-web-development-ai/)
- [GTM 126 Podcast with Guy Yalif: Founder Journey & Webflow Acquisition](https://open.spotify.com/episode/2kswnBnVxHdd9TQHG3Bg7e)
This profile consolidates Guy Yalif’s role as a strategic marketing leader driving AI-enabled digital transformation at Webflow, highlighting his blend of entrepreneurial success, marketing acumen, and thought leadership that directly impact Webflow’s positioning and growth in the competitive SaaS market.
