Gwen Blevens
Vice President Sales & Trade Mktg | Salon/Int'l/NBD
Professional Overview
Gwen Blevens is an accomplished sales and marketing executive with over 15 years of experience in the beauty and personal care industry. She currently serves as the Vice President of Sales & Trade Marketing for Salon/International/NBD at Living Proof, Inc., where she oversees strategic sales initiatives and trade marketing programs across multiple channels.
Experience Summary
Current Role
As Vice President of Sales & Trade Marketing, Gwen is responsible for developing and executing comprehensive sales strategies to drive brand growth and market share. She leverages her deep industry expertise to forge strong partnerships with key retailers, salons, and international distributors, securing optimal product placement and visibility. Under her leadership, Gwen has implemented successful trade marketing campaigns that have consistently exceeded sales targets and increased brand awareness.
Career Progression
Prior to her current role, Gwen held several progressive leadership positions at Living Proof, Inc., including Global Head of Market Strategy & Planning and Senior Director of Channel Marketing. In these roles, she spearheaded innovative marketing initiatives, optimized channel strategies, and guided the development of new product lines. Earlier in her career, Gwen served as the Director of Education at Sensible Organics and the Founder of The Sill, demonstrating her versatility and adaptability in the beauty and retail sectors.
Academic Background
Gwen holds a Bachelor's degree in Marketing from the University of Georgia, where she graduated with honors.
Areas of Expertise
- Omnichannel sales strategy and execution
- Trade marketing program development and optimization
- New product launch and go-to-market planning
- Channel and partner relationship management
- Brand building and positioning
- Data-driven decision making and performance analysis
Professional Impact
Throughout her career, Gwen has consistently delivered tangible results for the organizations she has served. As the Global Head of Market Strategy & Planning at Living Proof, she led the development of a comprehensive international expansion plan that resulted in a 27% increase in international sales revenue. In her previous role as Senior Director of Channel Marketing, Gwen's strategic initiatives drove a 12% year-over-year growth in salon channel sales.
Conclusion
Gwen Blevens is a seasoned sales and marketing leader with a proven track record of driving brand growth and market share in the beauty and personal care industry. With her deep industry expertise, strategic acumen, and demonstrated ability to build successful partnerships, Gwen is poised to continue making a significant impact in her current role at Living Proof, Inc.
