Professional Summary
Professional Overview
Ha Nguyen is a results-driven Marketing Team Lead with extensive experience in the fintech and technology sectors. Leveraging her expertise in marketing strategy, campaign management, and digital optimization, she is currently spearheading the marketing efforts for Web3 HackFest and VBI Academy.
Experience Summary
Current Roles
Marketing Team Lead, Web3 HackFest (2024-10-01 to Present)
- Responsible for developing and executing the comprehensive marketing strategy for the Web3 HackFest, a premier event showcasing the latest advancements in blockchain and decentralized technologies.
- Oversee a team of marketing specialists to drive brand awareness, participant engagement, and event registration through integrated campaigns across digital and traditional channels.
- Collaborate closely with the event organizers to align marketing initiatives with the overall event objectives, ensuring maximum impact and reach.
Marketing Specialist, VBI Academy (2024-03-01 to Present)
- Devise and implement targeted marketing campaigns to promote VBI Academy's online education programs in fintech, blockchain, and emerging technologies.
- Analyze market trends and user behavior to optimize digital marketing tactics, including SEO, social media, email marketing, and content creation.
- Continuously monitor and report on campaign performance, using data-driven insights to refine the marketing strategy and drive enrollment growth.
Career Progression
Head of Marketing Department, RMIT Vietnam FinTech Club (2023-06-01 to 2024-01-01)
- Spearheaded the development and execution of comprehensive marketing plans to promote the club's events, workshops, and community initiatives.
- Leveraged digital and traditional marketing channels to increase brand visibility, event attendance, and student engagement.
- Collaborated with the club's leadership team to align marketing efforts with the organization's strategic goals and objectives.
Business Development Executive, iRace.vn (2023-02-01 to 2023-06-01)
- Identified and pursued new business opportunities to expand the client base and revenue streams for the online racing platform.
- Negotiated partnership agreements and managed client relationships to drive customer acquisition and retention.
- Contributed to the development of the company's marketing and promotional strategies.
Academic Background
Ha Nguyen holds a Bachelor of Business in Marketing from RMIT University Vietnam, where she graduated with distinction. During her studies, she actively participated in various student organizations, including the RMIT Vietnam FinTech Club, where she honed her leadership and marketing skills.
Areas of Expertise
- Marketing strategy and campaign management
- Digital marketing optimization (SEO, social media, email, content)
- Event planning and execution
- Stakeholder management and collaboration
- Data analysis and performance reporting
- Business development and client relationship management
Professional Impact
- Spearheaded the marketing efforts for the RMIT FinTech Blockchain Forum 2023, resulting in a 25% increase in event attendance and a 20% boost in sponsorship revenue.
- Developed and implemented a comprehensive digital marketing strategy for VBI Academy, leading to a 35% increase in online course enrollments.
- Played a key role in the rebranding and repositioning of the RMIT Vietnam FinTech Club, driving a 40% growth in the club's social media following and a 50% increase in student engagement.
Conclusion
With a demonstrated track record of success in the fintech and technology sectors, Ha Nguyen is a versatile marketing professional poised to make a significant impact in her current and future roles. Her strategic mindset, data-driven approach, and cross-functional expertise make her a valuable asset to any organization seeking to enhance its marketing efforts and drive growth in the digital age.
