Hacia Atherton

Chief Executive Officer | Melbourne, Victoria, Australia

Professional Overview

Hacia Atherton is a visionary business leader and advocate for empowering women in the trades industry. As the Chief Executive Officer of Reed Plumbing & Drainage Solutions, she spearheads the strategic growth and operational excellence of the organization. Additionally, Hacia serves as the Chair and Founder of Empowered Women In Trades (EWIT) Group Australia, co-founding the initiative in Canada as well. With a strong focus on fostering diversity and inclusion, she is a respected member of the Our equal state reference group at the Victorian Department of Families, Fairness & Housing.

Experience Summary

Current Roles

Chief Executive Officer, Reed Plumbing & Drainage Solutions (2024-10-01 to Present)

• Providing strategic direction and operational oversight for the company, driving organizational growth and profitability

• Implementing innovative business strategies to enhance service delivery, customer satisfaction, and market competitiveness

• Fostering a culture of diversity, inclusion, and professional development within the organization

Chair & Founder, Empowered Women In Trades (EWIT) Group Australia (2024-10-01 to Present)

• Spearheading the mission to empower and support women in the trades industry, promoting gender equity and career advancement

• Developing and executing initiatives to increase the representation of women in traditionally male-dominated fields

• Serving as a thought leader and advocate for the EWIT movement, driving industry-wide change through networking, mentorship, and educational programs

Co-Founder, Empowered Women in Trades Canada (2024-11-01 to Present)

• Expanding the Empowered Women in Trades initiative to Canada, leveraging best practices and fostering international collaboration

• Providing strategic guidance and oversight to the Canadian chapter, ensuring alignment with the group's core values and objectives

Our equal state reference group member, Victorian Department of Families, Fairness & Housing (2024-10-01 to Present)

• Serving as a subject matter expert and contributing to the development of policies and programs that promote gender equality and social inclusion

Keynote Speaker | Consulting | Executive Coaching, Hacia Atherton International (2020-07-01 to Present)

• Sharing her expertise and insights as a keynote speaker at industry events and conferences

• Providing strategic consulting and executive coaching to organizations seeking to enhance their diversity, equity, and inclusion initiatives

Previous Role

CEO & Founder, Empowered Women In Trades (EWIT) Group Australia (2020-11-01 to 2024-10-01)

• Established the Empowered Women In Trades (EWIT) Group Australia, a pioneering initiative dedicated to supporting and advancing women in the trades industry

• Developed and executed programs, events, and resources to increase the visibility, skills, and career opportunities for women in traditionally male-dominated fields

• Grew the EWIT membership to over 2,500 members, fostering a vibrant community of tradeswomen and industry allies

Academic Background

Hacia holds a Bachelor of Business Administration from the University of Melbourne, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise

• Strategic leadership and business management

• Diversity, equity, and inclusion program development

• Advocacy and community engagement in the trades industry

• Organizational transformation and cultural change management

• Keynote speaking, executive coaching, and strategic consulting

Professional Impact

• Spearheaded the Empowered Women In Trades (EWIT) Group Australia, which has become a leading voice and catalyst for change in the industry

• Expanded the EWIT initiative to Canada, fostering international collaboration and sharing best practices

• Served as a member of the Our equal state reference group, contributing to the development of policies and programs that promote gender equality and social inclusion

• Delivered keynote addresses and provided strategic consulting to organizations seeking to enhance their diversity, equity, and inclusion efforts

Conclusion

Hacia Atherton is a dynamic and visionary leader who has dedicated her career to empowering women in the trades industry. As the Chief Executive Officer of Reed Plumbing & Drainage Solutions and the Chair of the Empowered Women In Trades (EWIT) Group, she is at the forefront of driving industry-wide change and fostering a more inclusive and equitable future for tradeswomen. With her extensive experience, strategic