Hakan - Chief Marketing Officer

Professional Overview

Hakan is a seasoned marketing executive with extensive experience in driving strategic marketing initiatives and delivering measurable business impact. As the Chief Marketing Officer at Matrix Sourcing and CMO at Triple Tree Solutions, he has a proven track record of leveraging his deep industry knowledge and expertise to elevate brand visibility, enhance customer engagement, and contribute to the overall growth and success of the organizations he serves.

Experience Summary

Current Roles

Chief Marketing Officer, Matrix Sourcing (2019 - Present)

• Responsible for spearheading the company's marketing strategy, including brand management, campaign development, and digital marketing initiatives

• Oversees the implementation of innovative marketing tactics to drive lead generation, boost customer acquisition, and strengthen brand positioning in the highly competitive sourcing industry

• Collaborates closely with cross-functional teams to align marketing efforts with the company's overall business objectives, resulting in significant revenue growth and market share expansion

Managing Director, Matrix Sourcing (2013 - Present)

• Provides strategic leadership and operational oversight for the company's day-to-day business operations

• Plays a key role in formulating and executing the company's long-term growth strategies, focusing on diversifying product offerings, expanding geographic reach, and improving operational efficiency

Chief Marketing Officer, Triple Tree Solutions (2017 - Present)

• Leads the development and implementation of comprehensive marketing plans to promote the company's suite of technology solutions

• Develops and executes targeted digital marketing campaigns, leveraging data-driven insights to enhance customer engagement and drive brand awareness

Managing Director, ATICS GmbH (2013 - Present)

• Responsible for overall business management, including strategic planning, financial oversight, and team leadership

Previous Roles

Director Sales & Marketing, ARP Group (2013)

• Spearheaded the development and implementation of integrated sales and marketing strategies to drive revenue growth and market penetration

• Collaborated with cross-functional teams to identify and capitalize on new business opportunities

Sales Manager, Azgard Nine Ltd (2007 - 2012)

• Managed a team of sales professionals to secure new business contracts and strengthen existing client relationships

• Analyzed market trends and customer needs to inform product development and go-to-market strategies

Academic Background

Hakan holds a Bachelor's degree in Business Administration from the University of Applied Sciences in Cologne, Germany, where he specialized in Marketing and Management.

Areas of Expertise

• Strategic marketing and brand management

• Digital marketing and lead generation

• Cross-functional collaboration and team leadership

• Business development and revenue growth

• Operational management and process optimization

Professional Impact

• Spearheaded the rebranding and repositioning of Matrix Sourcing, resulting in a 25% increase in brand awareness and a 20% growth in customer base

• Developed and executed a comprehensive digital marketing strategy for Triple Tree Solutions, leading to a 35% increase in website traffic and a 28% improvement in lead conversion rates

• Implemented data-driven performance tracking and optimization techniques, enabling ATICS GmbH to achieve a 15% year-over-year improvement in marketing ROI

Conclusion

With his extensive experience in marketing leadership, strategic business management, and cross-functional collaboration, Hakan is well-positioned to drive continued success and growth for the organizations he serves. His blend of industry expertise, analytical mindset, and innovative approach to marketing makes him a valuable asset in the highly competitive sourcing and technology sectors.