Haley McNamara

Senior Manager, Partnership Marketing | New York, NY

Professional Overview

Haley McNamara is an accomplished partnership marketing expert with a proven track record of driving revenue growth and fostering impactful corporate collaborations. As the Senior Manager of Partnership Marketing at Major League Soccer, she leverages her extensive industry knowledge and strategic acumen to cultivate mutually beneficial partnerships that elevate the league's brand and engage its fan base.

Experience Summary

Current Role

As the Senior Manager of Partnership Marketing at Major League Soccer, Haley is responsible for identifying, securing, and managing high-profile corporate partnerships. She plays a crucial role in developing integrated marketing strategies that align partner objectives with the league's initiatives, resulting in innovative activations and enhanced fan engagement. Haley's exceptional negotiation skills, coupled with her ability to build strong relationships with key stakeholders, have enabled her to consistently exceed partnership revenue targets.

Career Progression

Prior to her current role, Haley served as a Coordinator in the Partnership Marketing and Corporate Partnerships teams at Major League Soccer and the Los Angeles Sparks, respectively. In these positions, she honed her expertise in sponsorship activation, event management, and partner reporting. Haley's exceptional performance and demonstrated leadership abilities led to her promotion to the Senior Manager role, where she now oversees a team of marketing professionals and plays a strategic role in shaping the league's partnership strategy.

Academic Background

Haley holds a Bachelor of Arts degree in Political Science from the University of California, Los Angeles (UCLA). During her time at UCLA, she was the team captain of the women's diving team, showcasing her strong leadership skills and commitment to excellence.

Areas of Expertise

• Partnership development and management

• Integrated marketing campaign strategy

• Sponsorship activation and fan engagement

• Corporate relationship building

• Revenue growth and target achievement

• Team leadership and mentorship

Professional Impact

Haley's impact on the Partnership Marketing team at Major League Soccer has been significant. She has spearheaded the development of innovative sponsorship packages that have attracted several premier brands to the league, resulting in substantial increases in partnership revenue. Haley's ability to craft custom activation plans has allowed partners to effectively reach and engage the league's diverse fan base, leading to enhanced brand awareness and customer loyalty.

Conclusion

With her unwavering commitment to excellence, strategic mindset, and exceptional interpersonal skills, Haley McNamara is poised for continued success in her career. As she continues to navigate the evolving landscape of sports marketing, Haley remains dedicated to driving transformative partnerships that elevate the Major League Soccer brand and solidify its position as a leader in the industry.