Haley Rayburn

Email Marketing Specialist

Professional Overview
Haley Rayburn is an experienced Email Marketing Specialist with a proven track record of driving impactful digital marketing campaigns. With a strong focus on email strategy, data analysis, and campaign optimization, she excels at leveraging data-driven insights to deliver exceptional results for her clients.

Experience Summary

Current Role
Email Marketing Specialist at Klaviyo (2023-10-01 to Present)

• Responsible for managing end-to-end email marketing campaigns, from strategy and content development to list segmentation and performance analysis

• Collaborates closely with cross-functional teams to create highly personalized and engaging email experiences that drive increased subscriber engagement and conversions

• Utilizes advanced email marketing tools and platforms to optimize campaign performance, track key metrics, and provide data-driven recommendations for continuous improvement

Career Progression
Email Marketing Specialist at Naomi Whittel Brands (2022-02-01 to 2023-09-01)

• Spearheaded the implementation of a new email marketing platform, resulting in a 25% increase in open rates and a 15% improvement in click-through rates

• Developed and executed highly targeted email campaigns that contributed to a 20% growth in the brand's email subscriber base

Database Marketing Associate at Museum of Fine Arts, Boston (2019-08-01 to 2022-02-01)

• Managed the museum's customer relationship management (CRM) database, ensuring data integrity and optimizing segmentation strategies

• Collaborated with the marketing team to create personalized email campaigns that drove a 12% increase in event attendance and a 17% growth in donor engagement

Academic Background
Haley holds a Bachelor of Science degree in Marketing from the University of Massachusetts Amherst, where she graduated cum laude.

Areas of Expertise

• Email marketing strategy and campaign management

• Data analysis and performance optimization

• Customer segmentation and personalization

• Omnichannel marketing integration

• Proficiency in email marketing platforms (e.g., Klaviyo, Mailchimp, Constant Contact)

• Skilled in data visualization and reporting tools (e.g., Google Analytics, Tableau)

Professional Impact

• Recognized for her ability to drive measurable results and improve email marketing ROI

• Actively involved in industry events and conferences, sharing best practices and insights

• Passionate about leveraging data-driven strategies to create exceptional customer experiences

Conclusion
With her extensive experience, strategic mindset, and data-driven approach, Haley Rayburn is poised to make a significant impact as an Email Marketing Specialist at Klaviyo. Her proven track record of success, combined with her adaptability and passion for innovation, make her a valuable asset to any organization seeking to elevate its email marketing efforts and achieve sustainable growth.