Halla Khabbaz

Director of Marketing and Public Relations
Riyadh, Saudi Arabia

Professional Overview

Halla Khabbaz is an accomplished marketing and public relations professional with extensive experience in the media and communications industry. As the Director of Marketing and Public Relations at MARUM_GP, she leads strategic initiatives to enhance brand visibility, amplify media presence, and foster meaningful stakeholder relationships. Halla's expertise spans media partnerships, content creation, crisis communication, and digital marketing, positioning her as a trusted advisor and driver of impactful campaigns.

Experience Summary

Current Role

Director of Marketing and Public Relations, MARUM_GP (2020 - Present)

• Spearheaded the development and execution of integrated marketing and PR strategies, resulting in a 30% increase in brand awareness and a 25% growth in media coverage.

• Leveraged data-driven insights to inform content creation and digital marketing initiatives, leading to a 40% surge in social media engagement and a 20% boost in website traffic.

• Established strategic media partnerships and secured high-profile placements in leading industry publications, elevating the organization's thought leadership.

• Effectively managed crisis communication protocols, mitigating reputational risks and preserving brand integrity during challenging situations.

• Chaired the Committee on Foreign Media and Public Relations at CARINTER - ARABPRESS - Council of Arab - International Relations, driving collaborative initiatives to enhance cross-border media engagement.

Career Progression

Media Consultant, ELLVEN (2015 - Present)

• Provided strategic counsel and crisis communication support to high-profile clients, navigating complex media landscapes and safeguarding corporate reputations.

• Developed and executed content marketing strategies, resulting in a 35% increase in digital engagement and lead generation for client initiatives.

Public Relations Manager, Rotana Media Group (2017 - 2019)

• Managed public relations activities for the popular "YA HALLA" TV show, securing national and regional media coverage and driving audience growth.

• Collaborated with the production team to develop and implement innovative marketing campaigns, enhancing the show's visibility and brand resonance.

Development and Public Relations Director, Al Eqtisadia TV - Saudi Ministry of Information (2010 - 2013)

• Spearheaded the development and execution of public relations strategies, positioning the channel as a trusted source of economic news and analysis in the Saudi market.

• Established strategic partnerships with key industry stakeholders, enabling the expansion of the channel's reach and influence.

Academic Background

Halla Khabbaz holds a Bachelor's degree in Mass Communication from King Saud University, where she specialized in Public Relations and Advertising. Her academic achievements include securing several academic honors and participating in industry-relevant research projects.

Areas of Expertise

• Integrated marketing and public relations strategy

• Media partnership development and management

• Crisis communication and reputation management

• Content creation and digital marketing

• Stakeholder engagement and relationship building

• Data-driven decision making and performance analysis

Professional Impact

• Recognized as a thought leader in the media and communications industry, Halla has contributed to industry publications and participated in prestigious conferences, sharing insights and best practices.

• Her strategic leadership and innovative approach have been instrumental in driving measurable results for her clients and employers, earning her a reputation as a trusted advisor and valuable asset.

• Halla's commitment to excellence and passion for the industry have positioned her as a respected voice, influencing the evolving landscape of marketing and public relations in the Middle East region.

Conclusion

With a proven track record of success and a deep understanding of the media and communications landscape, Halla Khabbaz is a versatile and highly effective marketing and public relations professional. Her ability to develop and execute impactful strategies, leverage data-driven insights, and foster meaningful stakeholder relationships make her a valuable asset to organizations seeking to enhance their brand visibility, reputation, and market influence.