Hallie Shahinian

PR/Influencer Manager | Sydney, New South Wales, Australia

Professional Overview

Hallie Shahinian is a seasoned PR/Influencer Manager with extensive experience driving influential campaigns and cultivating strategic partnerships within the consumer goods industry. Leveraging her proficiency in media relations, social media marketing, and influencer management, Hallie excels at elevating brand visibility and fostering meaningful consumer connections.

Experience Summary

Current Role

As the PR/Influencer Manager at Peppermayo, Hallie is responsible for developing and executing impactful PR strategies to increase brand awareness and market penetration. She spearheads high-profile influencer collaborations, forges valuable media relationships, and oversees the creation of engaging content that resonates with the target audience. Under Hallie's leadership, Peppermayo has experienced a significant increase in social media engagement and has secured prominent product placements in leading industry publications.

Career Progression

Prior to her current role, Hallie served as an Athlete Performance Executive at EHP Holdings, where she leveraged her expertise in sports marketing and athlete management to drive brand partnerships and sponsorship initiatives. Before that, she held positions as a Sales Assistant at Mosaic Brands Ltd and a PR & Social Media Coordinator at Izoa Group, gaining valuable experience in customer service, sales, and digital marketing.

Academic Background

Hallie holds a Bachelor of Arts in Public Relations and Communications from the University of Sydney, where she graduated with distinction and was recognized for her exceptional academic achievements.

Areas of Expertise

• Strategic PR and influencer campaign planning

• Influencer identification, outreach, and management

• Media relations and press release development

• Social media marketing and content creation

• Brand partnership and sponsorship negotiations

• Event planning and execution

• Project management and team leadership

Professional Impact

Throughout her career, Hallie has demonstrated a proven track record of driving measurable results for her clients. At Peppermayo, she has successfully secured high-profile influencer collaborations that have resulted in a 35% increase in social media following and a 25% uplift in website traffic. Hallie's exceptional communication skills and creative problem-solving abilities have consistently enabled her to exceed client expectations and position her as a trusted industry leader.

Conclusion

Hallie Shahinian is a versatile and accomplished PR/Influencer Manager with a passion for crafting innovative campaigns that captivate audiences and elevate brand recognition. With a strong understanding of the consumer goods industry and a demonstrated ability to forge meaningful connections, Hallie is poised to continue making a significant impact in her field.