Hally Peck
Founding Team, VP of Marketing & Communications
Professional Overview
Hally Peck is an accomplished marketing and communications executive with extensive experience in the financial technology and insurance industries. As a founding team member and the VP of Marketing & Communications at Addition Wealth, she plays a pivotal role in driving the company's brand strategy, digital marketing initiatives, and stakeholder engagement efforts.
Experience Summary
Current Role
As the VP of Marketing & Communications at Addition Wealth, Hally is responsible for leading the company's marketing and communications strategy, including developing and executing digital marketing campaigns, managing public relations and media relations activities, and collaborating with the product and engineering teams to enhance the user experience. She has been instrumental in establishing Addition Wealth's brand identity and positioning it as a leading fintech solution in the wealth management space.
Career Progression
Prior to joining Addition Wealth, Hally held various leadership roles in corporate communications and marketing at CoverWallet, an Aon company, where she was instrumental in driving the company's growth and elevating its brand recognition. She has also gained valuable experience in global communications and content marketing at First Data Corporation, where she managed internal and external communications strategies for the company's network and security solutions business.
Hally's career started at the global communications agency Ketchum, where she honed her skills in tech and corporate PR, and interned at Doremus and Jackrabbit Design, gaining exposure to the creative and branding aspects of the industry.
Academic Background
Hally holds a Bachelor's degree in Communication Studies from the University of California, Los Angeles (UCLA), where she graduated with honors.
Areas of Expertise
- Branding and digital marketing strategy
- Integrated marketing communications
- Corporate communications and public relations
- Stakeholder engagement and community building
- Financial technology and insurance industry knowledge
Professional Impact
Throughout her career, Hally has proven herself as a strategic and innovative marketing and communications professional. At Addition Wealth, she has been instrumental in shaping the company's brand identity, driving digital marketing initiatives that have resulted in a significant increase in website traffic and social media engagement, and fostering strong relationships with industry influencers and media outlets.
Conclusion
With her deep industry expertise, proven track record of success, and demonstrated ability to drive impactful marketing and communications initiatives, Hally Peck is a valuable asset to the Addition Wealth team. She is poised to continue making significant contributions to the company's growth and success in the rapidly evolving fintech landscape.
