Professional Overview
Hank Sforzini is the founder and principal of R. Henry PR, an Atlanta-based strategic public relations and communications agency. He serves as senior counsel and the day-to-day partner to a diverse client portfolio including brands, nonprofits, and professional services firms. With nearly a decade of agency experience, Hank specializes in crafting and executing creative communication campaigns that secure meaningful media exposure and advance client objectives. His leadership role involves strategic guidance, campaign development, and media relations expertise.
Location and Network
- Based in: Atlanta Metropolitan Area, Georgia, United States
- Professional Network: Over 2,000 LinkedIn followers and 500+ connections, indicating a strong professional presence and extended industry network.
- Organizational Memberships:
- Public Relations Society of America (PRSA)
- Society for Marketing Professional Services (SMPS)
Recognitions and Awards
Hank’s agency, R. Henry PR, has earned multiple prestigious industry accolades, reflecting consistent excellence in strategic communications:
- PRSA Georgia Phoenix Awards of Excellence (2023–2025) for diverse campaign categories such as:
- Social Media Campaigns (Multi-channel): ChildCare Education Institute (2024, 2025)
- Media Relations: Murphy-Harpst Children’s Centers (2025) and Cheerwine Ale (2023)
- Most Effective Campaign on a Shoestring Budget: Murphy-Harpst Children’s Centers (2025)
- Event/Observance Campaigns for Consumer Products: Cheerwine Festival (2024, 2025)
These awards demonstrate expertise in managing multi-faceted campaigns across multiple sectors, including nonprofit, consumer products, and education.
Key Clients and Industry Focus
- Long-term partnerships with nonprofit organizations, such as Murphy-Harpst Children’s Centers and ChildCare Education Institute, showcase an ability to navigate and influence nonprofit communications effectively.
- Collaboration with consumer products like Cheerwine illustrates experience in food & beverage brand PR and event marketing.
- Worked with professional services and legal sector organizations, emphasizing a breadth of experience adaptable to various industry communications needs.
Thought Leadership and Public Engagement
- Hank is a sought-after speaker and panelist, evidenced by invitations to present at notable conferences such as the PRSA Georgia Annual Conference (March 2025) and the Legal Marketing Association Southeast Regional Conference (2017). Presentation topics include media relations, crisis communications, and how to leverage social media for business development.
- He has served in leadership roles such as a panel facilitator and speaker on crisis communications and strategic PR, highlighting his expertise and recognition within professional circles.
- Actively maintains a visible and engaged LinkedIn presence, sharing insights and updates on industry trends and agency accomplishments.
Education and Professional Development
- Holds credentials from Vanderbilt University and has completed continuing education courses such as Adobe InDesign Level 1 and various marketing communications workshops.
- Ruck Scholar for Sigma Phi Epsilon Leadership Institute, reflecting advanced leadership training focused on personal and strategic development.
Published Works and Media Contributions
Hank has authored multiple articles and guided strategic content projects on cultural topics, blending storytelling with brand messaging, which supports his professional narrative of crafting engaging communication:
- Published articles range from lifestyle and cultural topics (e.g., “A Culinary Tour of Atlanta’s Food Halls,” “The Craft Beer Guide to Mississippi”) to promotional content supporting client campaigns.
- His writing experience reflects strong content development skills useful for editorial outreach and thought leadership initiatives.
Volunteer and Community Involvement
- Committed to social responsibility through volunteer coordination and fundraising for healthcare and community organizations, including the Atlanta Community Food Bank and The Lustgarten Foundation (focused on pancreatic cancer research).
- Has raised substantial funds through endurance events and community initiatives, demonstrating leadership in community engagement and cause-related marketing.
Contact Information
- Email and phone contact details have been associated in press releases but are omitted here for confidentiality.
- Proven ability to interface with media and stakeholders directly, representing clients in high-impact communications and public relations.
Overall, Hank Sforzini stands out as a highly accomplished PR professional with demonstrated expertise in multi-channel campaign strategy, media relations, and nonprofit communications. His award-winning agency leadership combined with active industry involvement and substantive community engagement position him as an influential communications partner within the Atlanta market and beyond.
