Hanna Carroll

Performance Marketing Manager

Professional Overview
Hanna Carroll is a seasoned performance marketing professional with a proven track record of driving impactful digital marketing strategies. As the Performance Marketing Manager at Erin Condren Design, she leverages her expertise in data-driven campaign optimization, content marketing, and cross-channel integration to maximize ROI and enhance brand visibility.

Experience Summary

Current Role
As the Performance Marketing Manager at Erin Condren Design, Hanna is responsible for planning, executing, and analyzing digital marketing campaigns across various channels, including social media, email, and paid advertising. She collaborates closely with the broader marketing team to develop and implement holistic strategies that align with the company's overall business objectives. Hanna's data-driven approach and keen eye for performance optimization have contributed to the brand's consistent growth and increased customer engagement.

Career Progression
Prior to her current role, Hanna served as a Digital Marketing Specialist at Texas Humor, where she spearheaded the brand's social media presence and content marketing initiatives. She also worked as a Marketing Specialist at PowHer Fit, where she gained valuable experience in developing and executing integrated marketing campaigns.

Academic Background
Hanna holds a Master's degree in Marketing from Texas A&M University, where she specialized in digital marketing and consumer behavior. Her academic achievements and research experience have equipped her with a strong foundation in marketing theory and data-driven decision-making.

Areas of Expertise

• Performance marketing and campaign optimization

• Digital marketing strategy and execution

• Social media marketing and content creation

• Email marketing and lead generation

• Data analysis and reporting

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at Texas Humor, Hanna successfully grew the brand's social media following by 25% and drove a 30% increase in website traffic through targeted content marketing campaigns. At Erin Condren Design, she has been instrumental in implementing a multi-channel digital strategy that has resulted in a 15% year-over-year increase in online sales.

Conclusion
Hanna's diverse experience, data-driven approach, and passion for performance marketing make her a valuable asset to Erin Condren Design. With her unwavering commitment to driving measurable results and her ability to adapt to evolving industry trends, Hanna is poised to continue making a significant impact in her role and contribute to the long-term success of the brand.