Hanna Whirty

Marketing Director and Athlete Team Manager

Professional Overview

Hanna Whirty is an accomplished marketing and content professional with a diverse background in the outdoor sports industry. As the Marketing Director and Athlete Team Manager at Icelantic Skis, she leverages her expertise in digital marketing, content creation, and athlete management to drive brand awareness, engagement, and growth.

Experience Summary

Current Role

As the Marketing Director and Athlete Team Manager at Icelantic Skis, Hanna is responsible for developing and executing effective marketing strategies to promote the brand's products and athlete team. In this role, she oversees all digital marketing initiatives, including social media, email campaigns, and content creation. Additionally, she manages the company's athlete team, serving as the primary liaison between Icelantic and its sponsored athletes.

Career Progression

Prior to her current position, Hanna held several internships and entry-level roles in the marketing and media industries. She gained valuable experience as an Editorial Intern at Active Interest Media, a Digital Marketing Account Strategist at Pure Strategic, and a Content Marketing Coordinator at Selz.com. Hanna also served as the Vice President of Boulder Freeride, a student-run organization, where she coordinated events and marketing initiatives.

Academic Background

Hanna holds a degree in from the University of Colorado Boulder. She also attended Williston Northampton School, where she developed her passion for outdoor sports and photography.

Areas of Expertise

• Digital marketing strategy and execution

• Content creation and management

• Athlete management and sponsorship

• Event planning and coordination

• Photography and visual storytelling

Professional Impact

Throughout her career, Hanna has demonstrated a keen ability to drive measurable results for the brands she has represented. As the Marketing Director and Athlete Team Manager at Icelantic Skis, she has successfully expanded the company's digital presence, increased engagement with its target audience, and fostered strong relationships with its sponsored athletes.

Conclusion

Hanna Whirty is a versatile and innovative marketing professional who has built a reputation for her ability to create and implement effective strategies that drive business growth. With her extensive experience in the outdoor sports industry and her strong leadership skills, she is well-positioned to continue making a significant impact in her current role and beyond.